ZoomInfo pricing in 2026
ZoomInfo doesn’t publish prices for its packages. Its pricing page names Professional, Copilot Advanced and Copilot Enterprise for sales teams, and Marketing Demand, ABM Lite and ABM Enterprise for marketing teams, each quoted on features, licenses and credits. Buyers tracked by Vendr pay a median of $33,500 a year, with deals from about $7,300 to $156,000 (third-party estimates). To try it first, there is a free trial, typically 7 days with no card, and a free ZoomInfo Lite account with a small monthly credit allowance.
ZoomInfo plans and prices
ZoomInfo’s pricing page names three sales packages and three marketing packages, plus Talent plans, and shows no prices: sales quotes each one. Its API, MCP and CLI access, sold as GTM AI, is the only part with a published price. Checked November 2026.
| Option | Price | What’s included | Limits and credits |
|---|---|---|---|
| ZoomInfo Lite | Free | Ongoing access to ZoomInfo data for individuals and small teams. Needs a business email, and is for people who are not current or past paid customers. | A standard monthly credit allowance, raised in Community Edition if you share your business contacts. Credits don’t roll over. |
| Free trial | Free, typically 7 days | Contact and company search, intent signals and email outreach. No credit card needed. | Usage limits apply. |
| ZoomInfo Professional (sales) | Quote only | Contact and company profiles, mobile numbers and business emails, prospect lists and alerts, CRM integrations, the Chrome extension and mobile app, AI email writing and dialing. | Credits set in your contract. Each export uses 1 credit. Free trial available. |
| Copilot Advanced (sales) | Quote only | Everything in Professional, plus account prioritization and fit scores, buyer intent, website visitors, champion tracking, buying-group filters, workflows and AI talking points. | Credits set in your contract. Free trial available. |
| Copilot Enterprise (sales) | Quote only | Everything in Copilot Advanced, plus real-time and custom intent signals, competitor and earnings-call alerts, advanced workflows and reporting, AI account summaries, a dedicated customer service manager and white-glove onboarding. | Credits set in your contract. Free trial available. |
| Marketing Demand (marketing) | Quote only | B2B data and audience targeting: 25 intent topics, ad audiences and retargeting, CRM and marketing automation integrations, and a dedicated onboarding manager. | 75K credits included. Sold through a demo. |
| ABM Lite (marketing) | Quote only | Everything in Marketing Demand, plus 100 intent topics, the ZoomInfo Display Network, and Facebook, LinkedIn and Google retargeting ads. | Display Network: 10 active campaigns and 10K accounts. Sold through a demo. |
| ABM Enterprise (marketing) | Quote only | Everything in ABM Lite, plus unlimited intent topics and Display Network campaigns, AI account summaries and lookalikes, and predictive account scoring. | 150K credits included. Sold through a demo. |
| Talent | Quote only | Candidate search with contact data, candidate alerts and company news. | Set in your contract. |
| API, MCP and CLI (GTM AI) | Free to start, then pay as you go from $20 | ZoomInfo data inside your own tools and AI agents. No contract and no seat fees; enterprise volume is quoted. | 1,000 data credits and 1,000 AI credits free at signup, no card. A data credit is one company, contact or intent record. Credits expire after 12 months. |
Estimate, not a ZoomInfo price: Vendr, a software buying platform, reports a median ZoomInfo contract of $33,500 a year across 1,581 purchases, from $7,267 to $156,000. Your quote depends on seats, credits, features and contract length.
Costs to plan for
- Credits. Every export of a contact or company profile uses 1 credit, whether it goes to a CSV, your CRM, the ReachOut Chrome extension or an integration. Your package includes a set number; you can add more as your needs change.
- Integrations and add-ons. ZoomInfo says its CRM and automation integrations typically have a base cost to install and need a minimum purchase of bulk credits, and add-ons such as Streaming Intent are priced on expected usage.
- Seats. ZoomInfo prices on licenses, and Vendr notes that per-seat rates fall with volume, so a small team pays more per seat than a large one.
- Onboarding and integrations. Vendr reports that ZoomInfo may charge for onboarding, training and custom integrations, especially on enterprise contracts, and that these fees can be waived for multi-year commitments.
- Contract terms. Vendr reports that ZoomInfo contracts often include yearly price increases, typically 5–10%, that some include automatic renewal clauses, and that notice periods are typically 30 to 90 days. Read the renewal and notice terms in your order form before you sign.
Who each plan suits
- ZoomInfo Lite: Individuals who need a handful of contacts a month and want to test the data.
- ZoomInfo Professional: Sales teams that need business emails, mobile numbers and CRM sync, and work a target account list.
- Copilot Advanced or Enterprise: Sales teams that want ZoomInfo to rank accounts by intent and fit and automate the follow-up.
- Marketing Demand or ABM: Marketing teams running account-based ads and audiences.
- GTM AI (API, MCP and CLI): Teams that want ZoomInfo data inside their own tools or AI agents, paid as they go.
Is ZoomInfo worth it?
For sales teams that sell into larger companies and work the phone, it often is. ZoomInfo lists 500M+ contacts on its homepage and free trial page, with mobile numbers, buyer intent and company data that plug into the CRM your team already uses.
For a founder or a team of two or three, it is a harder case. A five-figure yearly contract has to win back several deals before it pays for itself, and someone has to work the lists. Use ZoomInfo Lite or the free trial to test the data on your own market before you sign.
A simpler option for small teams
bravabase is an AI sales agent with one published price: $99 per user a month, or $948 a year ($79 a month). It includes every feature, 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents. Try it free for 7 days with 250 credits, and cancel anytime.
Instead of a database you search, Brava finds people showing they need what you sell now: the topics they discuss, job changes, hiring, new funding and lookalikes of your best customers. Every lead gets a fit score and the reason it was found, a work email and a phone number, paid in credits only when found. Brava then drafts outreach you approve.
When ZoomInfo is the better choice
- You need mobile numbers and company data across large enterprise accounts, at scale.
- You have a sales team, and people to keep the data flowing into your CRM.
- You want intent signals, website visitor data and call coaching from one vendor.
Questions, answered
How much does ZoomInfo cost?
ZoomInfo doesn’t publish prices for its packages: each is quoted on licenses, credits and features. Vendr reports a median of $33,500 a year across 1,581 purchases, with deals from about $7,300 to $156,000. These are third-party estimates, not ZoomInfo prices. Only its API, MCP and CLI access, GTM AI, has a published price: free to start with 1,000 data credits and 1,000 AI credits, then pay as you go from $20.
Does ZoomInfo have a free plan or trial?
Yes. ZoomInfo Lite is free with a business email and a monthly credit allowance. The free trial is typically 7 days, needs no credit card, and includes contact and company search, intent signals and email outreach, with usage limits.
What do ZoomInfo packages include?
For sales teams, ZoomInfo Professional has contact and company profiles, mobile numbers, business emails, CRM integrations and the Chrome extension. Copilot Advanced adds account prioritization, buyer intent, website visitors and workflows, and Copilot Enterprise adds real-time and custom intent, AI account summaries and white-glove onboarding. For marketing teams, Marketing Demand (75K credits), ABM Lite and ABM Enterprise (150K credits) add intent topics and ad audiences. Price depends on licenses, credits and features.
What is a ZoomInfo credit?
One export of a contact or company profile, to a CSV, your CRM, the Chrome extension or through an integration. Each export uses 1 credit, and your package includes a set number.
Can you pay for ZoomInfo monthly?
ZoomInfo doesn’t list a monthly plan. It says its sales team agrees payment frequency with you, depending on your package, add-ons and number of users.
What is a cheaper alternative to ZoomInfo for a small team?
Apollo has a free plan and paid plans from $49 per seat a month billed yearly; see Apollo pricing. bravabase is $99 per user a month with 500 quality leads a month and 1,500 AI credits, and Brava finds and qualifies the leads for you. See bravabase pricing.
See how bravabase works
- Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
- Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
- Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
- $99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.
Sources
Prices and plans checked November 2026 on each company’s own pages, unless marked as an estimate.