Clay alternatives
If you want an AI agent to find and qualify leads for you, try bravabase. For a large database with email and calls, Apollo. For multichannel sequences, lemlist. For contact data in your browser, Lusha.
Four tools worth a look
All of them work without building tables or workflows.
bravabase
Best for leads found and qualified for you. Tell Brava who you sell to and it sets up agents that keep finding people showing buying signals, each with a fit score, work email and phone number. It drafts outreach you approve.
Price: $99 per user a month, or $79 billed yearly, with 500 quality leads a month, each with a real buying signal, and 1,500 AI credits. 7-day free trial.
Read bravabase vs Clay.
Apollo
Best for a large database with email and calls. A sales platform with 240M+ contacts, email sequences, a dialer, intent topics and AI agents.
Price: free plan. Paid plans from $49 per seat a month billed yearly.
Read bravabase vs Apollo.
lemlist
Best for multichannel sequences. A 650M+ lead database with email, LinkedIn and call sequences and deliverability tools.
Price: from $55 a month billed yearly, plus a data add-on for emails and phone numbers.
Read bravabase vs lemlist.
Lusha
Best for contact data in your browser. Verified emails and phone numbers from 515M+ verified contacts (Lusha’s data page, checked November 2026), with a Chrome extension and CRM sync.
Price: free plan with 40 credits a month. Pro is $52.45 a month billed yearly for 7,200 credits a year, or $69.90 monthly for 600 credits a month.
How to choose
Clay is powerful if you like building. These are for when you would rather not.
Stay with Clay if…
- You or your team enjoy designing data workflows and want full control.
- You combine many data providers and custom AI research.
- Unlimited seats in one workspace matter to you.
Switch to bravabase if…
- You want leads found and qualified without building anything.
- You want outreach drafted for each lead and sent once you approve it.
- You want one simple price per user with every feature.
Questions, answered
What is the easiest Clay alternative?
bravabase. Tell Brava about your business and who you sell to, and it finds and qualifies leads for you, with no tables or workflows to build.
Is there a cheaper alternative to Clay?
Clay’s paid plans start at $167 a month billed yearly. bravabase is $99 per user a month, Apollo starts at $49 per seat, lemlist at $55 and Lusha at $37.45, all billed yearly.
Which Clay alternative has buying signals?
bravabase finds leads from signals such as job changes, hiring, funding and the topics people discuss. Apollo has intent topics, lemlist sells intent signals as an add-on and Lusha includes buying signals.
Can I bring my leads into bravabase?
Yes. Import a CSV, a LinkedIn search or a Sales Navigator list, and Brava scores each lead and drafts the first message.
See how bravabase works
- Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
- Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
- Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
- $99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.