bravabase vs Apollo
Apollo suits sales teams that want a large contact database, email sequences and a dialer in one place. bravabase suits founders and small teams who want an AI agent to find the people ready to buy now, score their fit and draft outreach they approve.
bravabase and Apollo, side by side
Both find leads with work emails and phone numbers. They start from different places: Apollo from a database you search, bravabase from buying signals Brava watches for you.
| bravabase | Apollo | |
|---|---|---|
| What it does | An AI sales agent. Brava finds people ready to buy, scores how well they fit, gets their work email and phone number, and drafts outreach and posts you approve. | A sales platform with a B2B contact database, email sequences, a dialer and AI agents. |
| Finding leads | Brava finds people showing buying signals: the topics they discuss, engagement with your posts or with experts you pick, job changes, hiring, new funding, the tools a company uses and lookalikes of your best customers. Every lead gets a fit score from 0 to 100 and the reason it was found. | Search a database of 240M+ contacts and 30M+ accounts, with intent topics, lead scoring and website visitor identification. |
| Work emails and phone numbers | Work emails and phone numbers use credits, only when found. | An email uses 1 credit and a phone number 8. |
| Channels | LinkedIn as a connected channel: connection requests, messages and InMails you approve, plus posts. Work emails and phone numbers for your own email and calls. No bulk cold email. | Email sequences and a phone dialer, with call recording. LinkedIn steps are tasks you complete by hand. |
| Starting price | $99 per user a month, or $948 a year ($79 a month). | Free plan. Paid plans from $49 per seat a month billed yearly (Basic), or $65 monthly. |
| What’s included | Every feature. 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents; extra agents are $49 a month. Message drafts and chat with Brava are free; posts use credits. Top up 1,000 credits for $35. | Basic: 2,500 credits a month. Professional ($79 a month yearly, $99 monthly): 4,000 credits a month. Unlimited sequences on paid plans. |
| Free plan or trial | 7-day free trial with 250 AI credits. | 14-day trial, and a free plan with 75 credits a month. |
| Best for | Founders, consultants, agencies and small sales teams who sell to other businesses. | Sales teams of any size running high-volume email and phone outreach. |
Which one is right for you?
Pick the one that matches how you sell today.
Choose Apollo if…
- You want to search a very large database and build big lists yourself.
- Most of your outreach is cold email and calls, and you want sequences, mailboxes and a dialer in one tool.
- You have a sales team that needs 200+ integrations and a free plan to start.
Choose bravabase if…
- You want an agent to find people showing they need what you sell now, instead of searching a database.
- You want a fit score and the reason behind every lead before you reach out.
- You sell on LinkedIn and want personal messages and posts written for you, approved by you.
- You want one simple price: $99 a month with every feature.
Questions, answered
What is the difference between bravabase and Apollo?
Apollo is a sales platform built around a contact database, email sequences and a dialer. bravabase is an AI sales agent: Brava finds people showing buying signals, scores their fit, gets their work email and phone number, and drafts outreach and posts you approve.
Is bravabase cheaper than Apollo?
bravabase is $99 per user a month, or $79 a month billed yearly, with 500 quality leads a month and 1,500 AI credits. Apollo has a free plan, and its paid plans start at $49 per seat a month billed yearly.
Is bravabase an Apollo alternative?
Yes, if you want leads that are ready to buy now rather than a database to search. See more Apollo alternatives.
Can I bring my leads into bravabase?
Yes. Import a CSV, a LinkedIn search or a Sales Navigator list, and Brava scores each lead and drafts the first message.
See how bravabase works
- Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
- Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
- Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
- $99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.