Instantly pricing in 2026

Prices checked November 2026 on instantly.ai/pricing.

Instantly is the better buy for sending cold email at volume: Outreach plans are $47, $107 and $358 a month, or $37.60, $85.58 and $286.30 billed yearly, with unlimited email accounts and warmup. bravabase suits small teams who want an AI agent to find and qualify ready-to-buy leads instead. Lead data, inboxes and domains cost extra. There is a 14-day free trial with no credit card.

Instantly plans and prices

US prices from Instantly’s pricing page, which has four tabs: Bundles, Outreach, Instantly Credits and VIP. Outreach pays for sending, Credits pay for lead data and AI agents, and a bundle is one of each. Yearly prices are per month, billed yearly.

Plan	Billed monthly	Billed yearly	What’s included
Outreach: Growth	$47 a month	$37.60 a month	5,000 emails a month and 1,000 uploaded contacts. Unlimited email accounts and warmup, the API, integrations and chat support. Replies show as previews in Unibox, Instantly’s shared inbox for every account; you can’t reply from it or invite team members.
Outreach: Hypergrowth	$107 a month	$85.58 a month	125,000 emails a month and 25,000 uploaded contacts. Everything in Growth, plus the CRM, replying from Unibox, team members, extra workspaces (each needs its own subscription), subsequences, webhooks and Zapier, and premium live support.
Outreach: Light Speed	$358 a month	$286.30 a month	500,000 emails a month and 100,000 uploaded contacts. Everything in Hypergrowth, plus SISR: dedicated servers and IP blocks that are rotated to protect deliverability.
Outreach: Enterprise	Quote only	Quote only	500,000+ emails a month and 100,000+ uploaded contacts, a private deliverability network, a dedicated account manager and a shared Slack channel.
Credits: Nano	$9 a month	Not listed	150 credits a month.
Credits: Growth	$47 for 1,500 credits, $77 for 2,000	$37.60 a month on the pricing page (see below)	Lead Finder on 450M+ B2B leads with 13 filters, waterfall work-email enrichment across 5+ providers, company and job-posting, news, tech and funding data, AI agents and export to major CRMs.
Credits: Supersonic	$97 for 5,000 credits, $147 for 7,500	$87.30 a month	Everything in Growth Credits.
Credits: Hyper	$197 for 10,000 credits, up to $1,700 for 200,000	From $177.30 a month	Everything in Growth Credits, plus advanced lead quality filters. Add 50,000 credits for $425 a month.
Credits: Enterprise	Quote only	Quote only	200,000+ credits a month, a dedicated account manager and Slack channel.
Bundle: Starter	$94 a month	$85 a month	Growth Outreach plus 1,500 credits a month and the AI Sales Agent.
Bundle: Scale	$194 a month	$175 a month	100,000 emails a month and 25,000 uploaded contacts, 5,000 credits a month, the AI Reply Agent, replying from Unibox, the CRM and premium live support.
Bundle: Agency	$555 a month	$500 a month	500,000 emails a month and 100,000 uploaded contacts, 10,000 credits a month, SISR and the CRM.
VIP service	Quote only	Quote only	Done for you: domains and accounts, AI Sales Agent and inbox manager setup, campaign launch, a dedicated GTM engineer and account manager.

Bundles save little on monthly billing. Starter at $94 and Agency at $555 cost the same as buying their Outreach and Credits plans separately; Scale is $10 less than Hypergrowth plus Supersonic ($204), with 100,000 emails a month instead of 125,000. On yearly billing, separate plans cost less than bundles. Bundles are 10% off billed yearly, but Outreach plans are 20% off, so Starter at $85 compares with $75.20 to $79.90 for its two plans, Scale at $175 with $172.88, and Agency at $500 with $463.60. Instantly’s help center says Credits plans are 10% off billed yearly, which matches Supersonic ($87.30) and Hyper ($177.30), but the pricing page shows Growth Credits at $37.60 rather than $42.30, so check the price at checkout.

How Instantly pricing works

Instantly prices sending, lead data and inboxes separately, and none of them by user. Outreach plans set how many emails you can send a month and how many contacts you can have in your campaigns. Credits plans pay for finding and enriching leads and for the AI agents. Inboxes and domains are your own, or bought from Instantly by the month. Each is billed and cancelled on its own.

Credits buy data per lead: a verified work email averages 1.5 credits (1 when Instantly finds it, 2 when a data partner does), a fully enriched profile 0.5, AI enrichment about 0.5 per row and verifying an email 0.25. Company data is 0.5 to 1 credit per row, and signals such as funding or LinkedIn activity 1 credit each. So 1,500 credits find about 1,000 verified work emails.

Instantly credit tiers

From Instantly’s pricing page and help center, billed monthly. The price per 1,000 credits and the number of work emails are worked out from Instantly’s own figures, at its average of 1.5 credits per verified email.

Plan and tier	Credits a month	Billed monthly	Per 1,000 credits	About this many work emails
Nano	150	$9	$60.00	100
Growth	1,500	$47	$31.33	1,000
Growth, tier 2	2,000	$77	$38.50	1,333
Supersonic	5,000	$97	$19.40	3,333
Supersonic, tier 2	7,500	$147	$19.60	5,000
Hyper	10,000	$197	$19.70	6,667
Hyper, tier 2	20,000	$300	$15.00	13,333
Hyper, tier 3	45,000	$500	$11.11	30,000
Hyper, tier 4	100,000	$997	$9.97	66,667
Hyper, tier 5	150,000	$1,400	$9.33	100,000
Hyper, tier 6	200,000	$1,700	$8.50	133,333
Add-on (Hyper and up)	+50,000	$425	$8.50	+33,333

Growth’s second tier is the worst value per credit: 2,000 credits cost $77, while Supersonic’s 5,000 cost $97. If you need more than 1,500 credits a month, Supersonic is $20 more for 2.5 times the credits.

Costs to plan for

Inboxes and domains are extra. Every plan connects unlimited email accounts, but you supply them. Through Instantly, a Google account done for you is $5 a month, an Airmail account $4, a pre-warmed Google account $10 and a domain $15 a year. They are billed separately from your plans: accounts monthly on the 15th, domains yearly. Instantly keeps ownership and admin access of domains bought through it and can’t transfer them to you, and the accounts stop sending without an active Outreach plan.
Lead data is a second subscription. Outreach plans don’t include lead search. Lead Finder, enrichment, verification and the AI agents all run on a Credits plan, from $9 a month. With a Credits plan and no Outreach plan, you can upload only 250 leads to campaigns.
The contact limit doesn’t reset. Uploaded contacts are a fixed limit across all campaigns, active or paused, not a monthly allowance. On Growth, once 1,000 contacts are in your campaigns, you delete old ones or upgrade.
No overage, only bigger plans. When you pass a limit you move up a tier, and there is no plan between Growth ($47) and Hypergrowth ($107). On Hypergrowth and Light Speed, an Outreach add-on adds 25,000 contacts and 125,000 emails for $87 a month.
Growth is a one-person plan. Inviting team members, replying from Unibox and the CRM start on Hypergrowth. Growth and Starter workspaces can try the CRM free for 14 days.
Each workspace is billed separately. Instantly says each workspace needs its own subscription, so an agency that gives every client a workspace pays for a plan in each.
AI agents spend credits fast. The AI Sales Agent uses 5 credits per lead it generates and the AI Reply Agent 5 per reply, so 1,500 credits cover 300 agent leads or 300 replies. Website Visitors uses 3 credits per person identified.
Credits expire. On monthly plans, unused credits expire 2 months after purchase; on yearly plans, after 1 year. Yearly plans grant the whole year’s credits up front.
Deliverability tests cost extra. Inbox Placement is $47 a month for unlimited one-time tests, or $97 a month with automated tests.

What you’ll actually pay: 2, 10 and 100 inboxes

Instantly prices by sending volume, and volume depends on how many inboxes you send from. Each example uses Instantly’s own guidance: 30 emails a day per inbox (its deliverability guide) and 3 inboxes per domain (its help center suggests 3 to 5). We assume sending on weekdays, about 660 emails per inbox a month, and 4 emails per new contact, the low end of the 4 to 7 touches Instantly’s 2026 benchmark recommends. Finished contacts are cleared from campaigns each month, since the contact limit doesn’t reset. Inboxes are Google accounts bought through Instantly at $5 a month.

Scenario	Volume	What it needs	Monthly bill	Per 1,000 emails
1. A solo sender with 2 inboxes	1,320 emails a month to about 330 new contacts	Growth Outreach ($47), 1,500 credits for about 1,000 work emails ($47), 2 inboxes ($10) and 1 domain ($15 a year, $1.25 a month). The Starter bundle covers both plans for $94. Without clearing finished contacts, 330 a month fill Growth’s 1,000-contact limit in about 3 months.	$105.25. Billed yearly: $86.45 to $91.15 with the two plans bought separately, or $96.25 with the Starter bundle. With your own lead list: $58.25 ($48.85 yearly).	$79.73
2. A small team with 10 inboxes	6,600 emails a month to about 1,650 new contacts	Over Growth’s 5,000 emails and 1,000 contacts, so Hypergrowth. About 2,475 credits for work emails, so 5,000 credits. The Scale bundle covers both for $194, against $204 bought separately. Plus 10 inboxes ($50) and 4 domains ($5 a month).	$249 with Scale. Billed yearly: $227.88 with Hypergrowth and Supersonic bought separately, or $230 with Scale. With your own lead list: $162 ($140.58 yearly).	$37.73
3. An agency with 100 inboxes	66,000 emails a month to about 16,500 new contacts	Hypergrowth ($107) covers 125,000 emails and 25,000 contacts. About 24,750 credits for work emails, so Hyper tier 3 (45,000 credits, $500). Plus 100 inboxes ($500) and 34 domains ($42.50 a month). The 25,000-contact limit doesn’t reset, so finished contacts are cleared each month.	$1,149.50 in one workspace. With your clients’ own lead lists: $649.50.	$17.42

Growth tops out at about 6 inboxes. At 30 emails a day, 7 inboxes reach about 1,155 new contacts a month, past Growth’s 1,000-contact limit even when finished contacts are cleared, and an 8th takes you past 5,000 emails a month. For agencies, inboxes and lead data tie as the biggest lines ($500 each in example 3), and inboxes are the biggest line once you bring your own lists. Airmail accounts at $4 instead of $5 would save $100 a month in example 3. A real bill also grows with each extra client workspace, Inbox Placement tests and AI agents. For a different kind of tool, bravabase is $99 per user a month with 500 quality leads a month, each with a real buying signal, which Brava finds and qualifies for you: see bravabase pricing.

Who each plan suits

Growth Outreach: A solo sender with up to about 6 inboxes and their own lead list.
Starter bundle: A solo sender who also wants Instantly’s lead database and AI Sales Agent.
Hypergrowth Outreach or Scale bundle: Teams and small agencies: more than 5,000 emails or 1,000 contacts, team members, the CRM and replying from Unibox.
Light Speed Outreach or Agency bundle: Agencies sending more than 125,000 emails a month that want dedicated servers and IPs.
Enterprise and VIP: Teams sending 500,000+ emails a month, or that want Instantly to set up and run outreach for them.

Free trial, cancelling and yearly billing

The free trial lasts 14 days, with no credit card. It starts when you sign up and lets you connect 2 email accounts, upload 250 leads and send 1,000 emails, with 1,000 welcome credits (limited Lead Finder results), 2 inbox placement tests and a 14-day CRM trial. (Instantly’s pricing summary lists 100 trial credits; its free-trial help article says 1,000.) When the trial ends, the dashboard locks, campaigns and warmup pause, and an account that isn’t upgraded is deleted. Nothing is charged, since there is no card on file.

Cancelling. Outreach, Credits and bundle plans run to the end of the billing period after you cancel, and each one is cancelled on its own. Inboxes and domains bought through Instantly are cancelled separately and stop at once.

Yearly billing saves 20% on Outreach: Growth costs $451.20 a year instead of $564, and Hypergrowth $1,026.96 instead of $1,284. Bundles and Credits plans save 10%, with the year’s credits granted up front, so on yearly billing buying Outreach and Credits separately costs less than a bundle.

Is Instantly worth it?

For cold email at volume, yes. Unlimited email accounts and warmup on every plan, no per-user price, and inboxes and domains you can buy in the same place. In the examples above, the cost per 1,000 emails, with lead data and inboxes included, falls from about $80 for a solo sender to about $17 at agency volume.

For a founder or small team, count everything, not just the $47. Two inboxes, a domain and lead data take a solo sender to about $105 a month, and a 7th inbox, or more than 1,000 contacts in your campaigns at once, moves you to Hypergrowth. Run the 14-day trial on your real list, and check how many contacts you need in campaigns at once, before you pick a plan.

bravabase: finding leads instead of sending

bravabase is an AI sales agent with one published price: $99 per user a month, or $948 a year ($79 a month). It includes every feature, 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents. Try it free for 7 days with 250 credits, and cancel anytime.

Instantly sends email at volume; bravabase finds and qualifies the people to contact. Brava, your personal AI agent in bravabase, finds people showing they need what you sell now, from the topics they discuss to job changes, hiring and new funding, scores how well each one fits, gets their work email and phone number, paid in credits only when found, and drafts outreach you approve. bravabase doesn’t send bulk cold email, so if volume email is your main channel, Instantly is the better tool, and the two can work together.

When Instantly is the better choice

Cold email is your main channel and you want to send thousands of emails a month from many inboxes.
You want unlimited email accounts and warmup at one flat price, with no charge per user.
You run an agency and want to buy domains and inboxes, warm them up and run every client’s campaigns in one place.
You already have lead lists: Outreach on its own starts at $47 a month, or $37.60 billed yearly.

Questions, answered

How much does Instantly cost per month?

Outreach plans are $47 (Growth), $107 (Hypergrowth) and $358 (Light Speed) a month, or $37.60, $85.58 and $286.30 billed yearly. Lead data is a separate Credits plan from $9 a month, and bundles of both are $94, $194 and $555 a month ($85, $175 and $500 billed yearly, when separate yearly plans cost less). Inboxes and domains are extra if you buy them from Instantly.

Is Instantly free to use?

Only during the trial. Instantly has a 14-day free trial with no credit card: 2 email accounts, 250 leads and 1,000 emails. Its pricing page lists no free plan; when the trial ends, campaigns and warmup pause and an account that isn’t upgraded is deleted.

How much does it cost to send 10,000 emails a month with Instantly?

About $194.50 a month before lead data. 10,000 emails is over Growth’s 5,000, so you need Hypergrowth ($107). At Instantly’s recommended 30 emails a day per inbox on weekdays, that takes 16 inboxes ($80 a month through Instantly) on 6 domains ($7.50 a month). Billed yearly, it’s $173.08. Add a Credits plan if you need Instantly to find the leads. For a one-off send of 10,000 emails, Growth’s 5,000 a month covers it over two months, $94 in plan fees, with up to 1,000 contacts in campaigns at a time.

What does Instantly do?

Instantly is a cold email platform. You connect and warm up as many email accounts as you like, find leads in its 450M+ B2B database, run email sequences, and handle replies from every account in one shared inbox, Unibox, with a built-in CRM on Hypergrowth and up. AI agents can find leads, write emails and reply for you.

Is Instantly a legit company?

Yes. Instantly is an established cold email platform that publishes its prices and plan limits, runs a public help center and trust center, and says 50,000+ sales teams use it.

Does Instantly charge per user?

No. Instantly’s pricing page lists no per-user price. Team members can join on Hypergrowth and up, not on Growth. Each workspace needs its own subscription.

Does Instantly include email accounts and domains?

No. Every plan lets you connect unlimited accounts, but you bring them or buy them: $5 a month for a Google account set up for you, $4 for Airmail, $10 for a pre-warmed Google account, and $15 a year per domain. Instantly keeps ownership of domains bought through it.

What’s the difference between Instantly Growth and Hypergrowth?

Growth ($47) sends 5,000 emails a month to up to 1,000 contacts, for one person. Hypergrowth ($107) sends 125,000 emails to up to 25,000 contacts, and adds team members, replying from Unibox, the CRM, webhooks, subsequences and priority support. There is no plan in between.

How much does a lead cost in Instantly?

A verified work email averages 1.5 credits. On the Growth Credits plan ($47 for 1,500 credits) that is about 4.7 cents a lead; on Hyper tier 3 ($500 for 45,000) about 1.7 cents. Leads from the AI Sales Agent cost 5 credits each.

Do Instantly credits roll over?

Unused credits expire 2 months after purchase on monthly plans, and 1 year after purchase on yearly plans. Yearly plans get the year’s credits up front.

Is bravabase cheaper than Instantly?

For sending email, no: Instantly Growth is $47 a month, and bravabase doesn’t send bulk cold email. They do different jobs. Instantly’s credits buy lead data and AI agent actions, and sending is a separate Outreach plan; bravabase is $99 per user a month ($79 billed yearly) for Brava to find people showing buying signals, score their fit, get work emails and phone numbers and draft outreach you approve. See bravabase pricing and the Instantly review.

See how bravabase works

Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
$99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.

Sources

Prices and plans checked November 2026 on each company’s own pages, unless marked as an estimate.