Instantly review

Prices checked November 2026 on instantly.ai/pricing, Instantly help center.

Verdict: Instantly is a strong choice for sending cold email at volume: unlimited email accounts and warmup on every paid plan, deliverability tools and a 450M+ lead database, from $47 a month. It suits agencies and teams whose main channel is cold email. It is less of a fit if LinkedIn is your main channel, or if you want one price for sending, lead data and a CRM: Instantly sells sending and lead credits as separate plans, and its CRM comes with the $107 Hypergrowth plan and up.

What Instantly is and who it’s for

Instantly is a sales engagement platform built around cold email. You connect as many sending accounts as you like, warm them up, and run campaigns with sequences, scheduling and A/Z tests. Replies from every account land in one inbox, Unibox, and a built-in CRM tracks deals.

Lead Finder searches a database of 450M+ B2B contacts and finds verified work emails through several data providers. AI agents can find leads, write emails and reply to prospects, and automations pass leads to other tools.

It suits

Agencies running cold email for clients across many mailboxes and domains.
Founders and sales teams for whom cold email is the main channel.
Teams that want to buy domains and sending accounts in the same place they run campaigns.

What it does well

Unlimited sending accounts and warmup. Every Outreach plan lets you connect and warm up as many email accounts as you need, from any provider.
Deliverability tools. Advanced warmup settings, reputation protection, bounce detection and a global block list on every paid Outreach plan. Inbox placement tests are an add-on from $47 a month, and Light Speed adds dedicated servers and IP blocks (SISR).
Built for volume. Up to 500,000 emails a month on Light Speed. Buy domains ($15 a year) and pre-warmed Google accounts ($10 a month) inside the app.
Lead data you pay for when found. A verified work email costs 1 credit when Instantly finds it and 2 when a data partner does, and waterfall enrichment checks 5+ providers.
Easy to try. A 14-day free trial with no credit card: 2 email accounts, 250 leads, 1,000 emails and 1,000 credits.

Where it falls short

Sending and lead data are billed separately. Growth (5,000 emails a month) is $47, and 1,500 lead credits are another $47, so sending plus leads starts at $94 a month, the same as the Starter bundle. Billed yearly, Outreach plans are 20% off and bundles 10% off, so two separate yearly plans cost less than a yearly bundle.
Growth is a one-person plan. It allows 1,000 uploaded contacts across all campaigns, a fixed limit rather than a monthly one, so you delete old leads to make room. Replying from Unibox, inviting team members and the CRM start on Hypergrowth ($107 a month).
Email first. Campaigns are email. For LinkedIn steps, automations push leads to tools such as HeyReach or Aimfox, and each lead needs a LinkedIn URL.
AI agents use credits fast. The AI Reply Agent uses 5 credits per reply and the AI Sales Agent 5 per lead. Credits on monthly plans expire 2 months after purchase if unused.

Instantly pricing

Instantly sells sending (Outreach plans) and lead data (Credits plans) separately. Yearly prices are per month, billed yearly.

Plan	Monthly	Billed yearly	What you get
Outreach: Growth	$47	$37.60 a month	5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup, chat support.
Outreach: Hypergrowth	$107	$85.58 a month	125,000 emails a month, 25,000 uploaded contacts, the CRM with Unibox, premium live support.
Outreach: Light Speed	$358	$286.30 a month	500,000 emails a month, 100,000 uploaded contacts, dedicated servers and IP blocks (SISR).
Outreach: Enterprise	Custom	Custom	500,000+ emails a month, a private deliverability network and a dedicated account manager.
Credits: Nano	$9	Not listed	150 credits a month.
Credits: Growth	$47 (2,000 credits: $77)	$37.60 a month	1,500 credits a month for Lead Finder, enrichment, verification and AI agents.
Credits: Supersonic	$97 (7,500 credits: $147)	$87.30 a month	5,000 credits a month.
Credits: Hyper	From $197	From $177.30 a month	10,000 to 200,000 credits a month, with advanced lead quality filters.

What credits buy: a verified work email is 1 credit when Instantly finds it and 2 from a data partner, verification 0.25 per lead, an AI reply 5 and a lead from the AI Sales Agent 5.

Instantly alternatives

Each one fits a different reason for looking beyond Instantly.

bravabase

Best for leads found and qualified for you. Brava, your AI sales agent, finds people showing buying signals, scores their fit from 0 to 100, gets their work email and phone number, and drafts outreach you approve, with LinkedIn as a connected channel. It doesn’t send bulk cold email: if volume email is your main channel, Instantly or lemlist fits better.

Price: $99 per user a month, or $79 billed yearly, with 500 quality leads a month, each with a real buying signal, and 1,500 AI credits. 7-day free trial.

See bravabase pricing →

lemlist

Best for email, LinkedIn and calls in one sequence. A sales engagement platform with a 650M+ lead database, email, LinkedIn and call steps in one sequence, and warm-up and deliverability tools on every plan.

Price: from $55 a month billed yearly. Emails and phone numbers through a data add-on.

Read bravabase vs lemlist.

Visit lemlist →

Apollo

Best for a database with sequences and a dialer. A database of 240M contacts with email sequences, a dialer and deliverability tools in one seat.

Price: free plan. Paid plans from $49 per seat a month billed yearly.

Read Apollo pricing.

Visit Apollo →

HeyReach

Best for LinkedIn outreach at scale. Runs LinkedIn outreach from many accounts at once, and connects to Instantly for email.

Price: $79 per sender a month, or $64 billed yearly. 14-day free trial.

Read bravabase vs HeyReach.

Visit HeyReach →

Questions, answered

Is Instantly worth it?

For cold email at volume, yes: unlimited sending accounts and warmup on every paid plan, deliverability tools and a lead database, from $47 a month. If LinkedIn is your main channel, or you want one price for sending, lead data and a CRM, look at the alternatives.

How much does Instantly cost?

Outreach plans are $47, $107 and $358 a month, or $37.60, $85.58 and $286.30 a month billed yearly. Lead data is a separate Credits plan, from $9 a month for 150 credits or $47 for 1,500.

Does Instantly have a free trial?

Yes: 14 days with no credit card. Connect 2 email accounts, upload 250 leads, send 1,000 emails and use 1,000 credits. When it ends, campaigns and warmup pause, and a trial account that isn’t upgraded is deleted.

Does Instantly do LinkedIn outreach?

Instantly campaigns are email. Its automations can push leads to LinkedIn tools such as HeyReach or Aimfox, as long as each lead has a LinkedIn URL.

Is bravabase an Instantly alternative?

For a different job. Instantly sends cold email at volume. bravabase finds people ready to buy, scores their fit, gets work emails and phone numbers, and drafts outreach you approve. You can use both: bravabase to find and qualify, an email tool to send.

See how bravabase works

Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
$99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.

Sources

Prices and plans checked November 2026 on each company’s own pages, unless marked as an estimate.