Apollo.io pricing in 2026
Apollo has a free plan, and paid plans start at $49 per seat a month billed yearly, or $65 billed monthly (Basic). Professional is $79 a seat a month yearly or $99 monthly, and Organization is $119 a seat a month, billed yearly only, with at least 3 seats. Every plan runs on credits: an email uses 1 credit and a phone number 8.
Apollo plans and prices
Prices are per seat and exclude taxes. Yearly plans grant the year’s credits upfront.
| Plan | Price | What’s included | Limits and credits |
|---|---|---|---|
| Free | $0 | Contact and company data, 2 sequences, the Gmail, Chrome and Salesforce extensions, basic filters, 1 intent topic and 150 minutes of call recording. | 75 credits a month. 250 emails a day from 1 Gmail mailbox. Select 25 records at a time. |
| Basic | $49 a seat a month billed yearly, or $65 monthly | Unlimited sequences, advanced filters, 6 intent topics, email warmup and deliverability tools, CRM integrations, waterfall enrichment, 5 workflows and the US dialer. | 2,500 credits a seat a month (30,000 a year). 250 emails a day from 1 mailbox. Select 1,000 records at a time. |
| Professional | $79 a seat a month billed yearly, or $99 monthly | Everything in Basic, plus A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and unlimited Google and Microsoft mailboxes. | 4,000 credits a seat a month (48,000 a year). Unlimited daily sends, under a fair use policy. Select 2,500 records at a time. |
| Organization | $119 a seat a month, billed yearly only, 3 seats minimum | Everything in Professional, plus 12 intent topics, unlimited meeting events, 8,000 minutes of call recording, unlimited inbound routers and up to 500 workflows. | 6,000 credits a seat a month (72,000 a year). Select 10,000 records at a time. |
Credit costs: an email is 1 credit, a phone number 8, enrichment 1 to 8, an AI research run 1, and the US dialer 1 per 30 seconds.
Costs to plan for
- Phone numbers. A phone number costs 8 credits against 1 for an email, so Basic’s 2,500 monthly credits cover 2,500 emails but only about 310 phone numbers.
- Credits don’t roll over. Plan credits are pooled across your team and reset each billing cycle. Extra credits are an add-on that renews every cycle until you remove it, and they expire too.
- Monthly billing. Basic costs $65 a month billed monthly against $49 billed yearly, about a third more. Yearly plans are paid upfront for 12 months, and you can’t switch back to monthly until the year ends.
- One plan for every seat. Everyone on an account is on the same plan, so moving one person to Professional moves the whole team.
- Add-ons. Inbound (website visitors, lead routing and forms) is $119 to $639 per team a month, and the Advanced Dialer $119 per team a month, both billed yearly.
- Minimums and refunds. Organization starts at $4,284 a year for 3 seats. Downgrades take effect at once, with no refund for the rest of your term.
Who each plan suits
- Free: Trying Apollo, or a founder who needs a few contacts and two simple sequences.
- Basic: Individual sellers running regular outbound email.
- Professional: Full-time reps who need more credits, A/Z tests, call recording and no daily send cap.
- Organization: Teams of 3 or more that want more intent topics, inbound routing and larger automations.
Is Apollo worth it?
For teams that run cold email and calls at volume, yes. One seat gets a database of 240M contacts and 30M companies, sequences, a dialer, deliverability tools and CRM sync, from $49 a month billed yearly, and the free plan lets you test the data first.
It costs more than the sticker price when you need many phone numbers, pay monthly or need a higher plan for one person, since every seat moves up together. Count the emails and phone numbers you need each month before you pick a plan.
A simpler option for small teams
bravabase is an AI sales agent with one published price: $99 per user a month, or $948 a year ($79 a month). It includes every feature, 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents. Try it free for 7 days with 250 credits, and cancel anytime.
Apollo gives you a database to search. Brava starts from buying signals instead: it finds people showing they need what you sell now, scores how well they fit and explains why each one is worth contacting. Work emails and phone numbers use credits, only when found, and Brava drafts outreach you approve.
When Apollo is the better choice
- You want to search a very large database and build big lists yourself.
- Most of your outreach is cold email and calls, and you want sequences, mailboxes and a dialer in one tool.
- The free plan covers what you need today.
Questions, answered
How much does Apollo cost?
Apollo has a free plan. Basic is $49 per seat a month billed yearly or $65 monthly, Professional $79 or $99, and Organization $119 per seat a month, billed yearly with at least 3 seats. Prices exclude taxes.
How do Apollo credits work?
Credits pay for data and some actions: an email is 1 credit, a phone number 8, enrichment 1 to 8, an AI research run 1 and the US dialer 1 per 30 seconds. They are pooled across your team, reset each billing cycle and don’t roll over.
Does Apollo have a free trial?
Yes. Basic and Professional have a 14-day trial with 75 credits and most of the plan’s features. When it ends, upgrade or move to the free plan, which has no time limit.
Can I pay for Apollo monthly?
Yes, on Basic and Professional, and you can cancel anytime. Yearly billing saves about 24% but is paid upfront for 12 months. Organization is yearly only.
Is bravabase cheaper than Apollo?
bravabase is $99 per user a month, or $79 a month billed yearly, with every feature and 1,500 AI credits: the same price as Apollo Professional. Apollo includes more credits; bravabase includes 500 quality leads a month, each with a real buying signal, and Brava finds and qualifies them for you. See bravabase vs Apollo.
See how bravabase works
- Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
- Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
- Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
- $99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.
Sources
Prices and plans checked November 2026 on each company’s own pages, unless marked as an estimate.