ZoomInfo alternatives

Prices checked November 2026; sources are listed at the end.

Quick answer: the closest ZoomInfo alternative with a published price is Apollo, a database of 240M contacts with a free plan and paid plans from $49 per seat a month billed yearly, while Lead411 ($49 a month) and UpLead ($99) suit phone numbers on a monthly plan and Hunter and RocketReach suit emails on a small budget. If you want leads found, qualified and contacted for you instead of a database to search, bravabase is $99 per user a month; Cognism, SalesIntel and Seamless.AI are quote-only, like ZoomInfo.

ZoomInfo alternatives compared

Each tool’s entry price and what it buys, from its own pricing page. Where a company only gives quotes, we say so. ZoomInfo is first, for reference; every plan of it is in ZoomInfo pricing.

Tool	Best for	Entry price	What the price buys	Free plan or trial
ZoomInfo	Large sales teams that want data, intent and website visitors from one vendor	Quote only. Vendr reports a median of $33,500 a year (estimate)	Credits set in your contract; each export uses 1 credit	Free trial, typically 7 days; free ZoomInfo Lite
Apollo	The closest all-round replacement	$49 per seat a month billed yearly, or $65 monthly	2,500 credits a seat a month; an email is 1 credit, a phone number 8. Sequences and a dialer	Free plan with 75 credits a month; 14-day trial
bravabase	Leads found, qualified and contacted for you	$99 per user a month, or $79 billed yearly	Every feature, 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents	7-day trial with 250 credits
Lusha	Quick lookups in your browser	$37.45 a month billed yearly, or $49.90 monthly	400 credits a month (4,800 a year up front on yearly); an email is 1 credit, a phone number 5	Free plan with 40 credits a month
Kaspr	Contact details from LinkedIn profiles	€59 per user a month (€45 billed yearly)	Unlimited B2B emails, 100 phone credits a month, up to 12,000 exports a year	Free plan: 15 email and 5 phone credits a month
Lead411	Phone numbers on a monthly plan	$49 a month, or $490 a year	1,000 exports a month with emails and direct dials	7-day trial with 50 exports
UpLead	Email and mobile in one credit	$74 a month billed yearly, or $99 monthly	170 credits a month, each one a contact with email and mobile; extra credits $0.60	7-day trial with 5 credits
RocketReach	Emails for one person or a small team	$27 a month billed yearly ($329 a year)	Emails only; phone numbers start on Pro, $69 a month billed yearly	3 free lookups
Hunter	Finding and verifying emails, with unlimited users	$34 a month billed yearly ($408 a year)	2,000 credits a month; 1 credit per email found. Email sequences from 3 connected accounts	Free plan with 50 credits a month
Clay	Building your own data workflows	$167 a month billed yearly, or $185 monthly, for unlimited seats	15,000 actions and 2,500 data credits a month	Free plan with 100 data credits a month; 14-day trial
Cognism	Calling into Europe	Quote only	Standard and Pro each include 5 seats	No trial on its pricing page; a free data sample and a demo
SalesIntel	Human-verified contacts without credit limits	Quote only	Unlimited users and export credits, 10 research requests per user a month	No trial on its pricing page; a meeting with sales
Seamless.AI	Trying free, then a quote	Quote only	The Pro license includes 10,000 credits a month	Free license with 50 credits that don’t refill

Twelve alternatives, grouped by what you need

ZoomInfo doesn’t publish prices, and buyers tracked by Vendr pay a median of $33,500 a year (a third-party estimate; see ZoomInfo pricing). Here is each alternative’s entry price and what it buys, taken from its own pricing page. Where a company only gives quotes, we say so.

The closest replacement

A large database with outreach built in, at a published price.

Apollo

Best free plan with a large database. The closest match to ZoomInfo at a published price: a sales database of 240M contacts and 30M companies with email sequences and a dialer in the same tool.

Price: free plan with no time limit. Basic is $49 per seat a month billed yearly. What it buys: contact data paid for with credits, email sequences and CRM integrations. Every plan and credit cost is in Apollo pricing.

Read bravabase vs Apollo.

Visit Apollo →

Leads found for you

Instead of a database to search, an agent that finds people ready to buy.

bravabase

Best for small teams that want leads found and qualified for them. Not a database to search. Brava, your AI agent, finds people showing they are ready to buy, scores their fit from 0 to 100, gets their work email and phone number, and drafts outreach you approve. See how Brava finds leads.

Price: $99 per user a month, or $79 billed yearly. What it buys: every feature, 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents. Work emails and phone numbers use credits, only when found. 7-day free trial with 250 credits.

See bravabase pricing →

Contact data on a monthly plan

Emails and phone numbers you look up or export, with no yearly contract needed.

Lusha

Best for quick lookups in your browser. Contact data you reveal one person at a time from a browser extension, with CRM integrations on every plan.

Price: free plan with 40 credits a month. Starter is $37.45 a month billed yearly ($449.10), or $49.90 monthly. What it buys: 400 credits a month, or 4,800 a year granted up front on yearly billing. An email uses 1 credit and a phone number 5, so 400 credits cover 400 emails or 80 phone numbers.

Visit Lusha →

Kaspr

Best for contact details from LinkedIn profiles. A Chrome extension that shows emails and phone numbers on LinkedIn, Sales Navigator and Recruiter Lite profiles, with CSV enrichment and CRM integrations.

Price: free plan with 15 B2B email, 5 phone and 5 direct email credits a month. Starter is €59 per user a month, or €45 billed yearly. What it buys: unlimited B2B emails, 100 phone credits a month and up to 12,000 exports a year. Business, at €99, adds 200 phone and 200 direct email credits a month.

Visit Kaspr →

Lead411

Best for phone numbers on a monthly plan. A contact database with direct dials on every plan, and buyer intent data on yearly plans.

Price: Spark is $49 a month, or $490 a year. What it buys: 1,000 exports a month with emails and direct dials. Monthly plans can be cancelled anytime. 7-day free trial with 50 exports.

Visit Lead411 →

UpLead

Best for email and mobile in one credit. A contact database where one credit unlocks one contact with both the email and the mobile number. UpLead says it verifies emails to 95% accuracy.

Price: Essentials is $99 a month, or $74 a month billed yearly. What it buys: 170 credits a month, with extra credits at $0.60 each. 7-day free trial with 5 credits.

Visit UpLead →

Emails on a small budget

For when you mostly need work emails.

RocketReach

Best for emails for one person or a small team. A search of 700 million professionals and 60 million companies, with emails verified when you look them up. A lookup that finds no verified email or phone is refunded.

Price: Essentials is $27 a month billed yearly ($329 a year), for emails only. Phone numbers start on Pro, at $69 a month billed yearly ($829). A free account has 3 lookups. You can cancel anytime, and the plan runs to the end of the term you paid for.

Visit RocketReach →

Hunter

Best for finding and verifying emails, with unlimited users. An email finder and verifier with a B2B database and cold email sequences. Every plan has unlimited team members.

Price: free plan with 50 credits a month. Starter is $34 a month billed yearly ($408 a year). What it buys: 2,000 credits a month, where 1 credit finds one email and verifying one costs half a credit, plus sequences from 3 connected email accounts.

Visit Hunter →

Build your own data workflows

Clay

Best for building your own data workflows. Not a database but a workspace: you build tables that pull lead and company data from many sources. Every plan has unlimited users.

Price: free plan with 100 data credits a month and no phone numbers. Launch is $167 a month billed yearly, or $185 monthly. What it buys: 15,000 actions a month and a monthly allowance of data credits.

Read bravabase vs Clay.

Visit Clay →

Quote-only databases

Like ZoomInfo, these sell through a quote, and suit teams more than individuals.

Cognism

Best for calling into Europe. A sales database built around mobile numbers and European coverage, with signals such as hiring, funding and job changes. Its Pro package adds mobile verification on demand and buying intent.

Price: quote-only. Cognism publishes no prices and tailors each quote to your team. Standard and Pro each include 5 seats, so it is sized for a team, not one person.

Visit Cognism →

SalesIntel

Best for human-verified contacts without credit limits. A contact database that lists human-verified direct dials, mobiles and work emails, and researches contacts for you on request.

Price: quote-only. SalesIntel sells one bundle at a single price you request from sales. It lists unlimited users, unlimited export and enrichment credits, and 10 research requests per user a month. Basic intent data is included, and advanced intent is an add-on.

Visit SalesIntel →

Seamless.AI

Best to try free, then quoted. A contact search tool. Each lookup uses 1 credit for an email, 5 for phone numbers or 6 for both.

Price: the free license has 50 credits, which don’t refill. Paid plans are quote-only. The Pro license includes 10,000 credits a month.

Visit Seamless.AI →

How we evaluated

We read each tool’s own pricing page on 13 November 2026 and list the entry price you can buy online, what that price buys and the free plan or trial. Where a company only gives quotes, we say so, and for ZoomInfo we use Vendr’s buyer data, labelled as an estimate.

We haven’t run our own data-accuracy test, and coverage differs by country and industry, so test any database on your own market before you buy: all but two of these tools, Cognism and SalesIntel, have a free plan or trial you can start online. bravabase is our product. We list it where it fits and say where other tools fit better.

Why small teams look beyond ZoomInfo

No published price. ZoomInfo quotes every package on licenses, credits and features. Vendr reports a median contract of $33,500 a year across 1,581 purchases, from about $7,300 to $156,000 (third-party estimates).
Yearly terms. ZoomInfo doesn’t list a monthly plan; its sales team agrees payment frequency with you. Vendr reports that contracts often include yearly price increases, typically 5–10%, that some renew automatically, and that notice periods are typically 30 to 90 days.
Extras. ZoomInfo says its integrations typically have a base cost to install and need a minimum purchase of bulk credits.
Built for teams. Prices are per license, and Vendr notes per-seat rates fall with volume, so a team of one or two pays the most per seat.

How to choose

ZoomInfo is one of the largest B2B databases, and for a big sales team it earns its price. For a founder, a consultant or a team of two or three, a quoted yearly contract is hard to justify.

Stay with ZoomInfo if…

You have a sales team that works large account lists and calls every day.
You need contacts, company data, buyer intent and website visitor data from one vendor.
You have someone to manage the data and your CRM, and the budget for a yearly contract.

Switch to bravabase if…

You want an agent to find people ready to buy, instead of searching a database yourself.
You want every lead qualified, with a fit score and the reason it was found.
You want outreach drafted for each lead, and one published price you can cancel anytime.

Questions, answered

What is the best ZoomInfo alternative for a small team?

It depends on the job. For leads found, qualified and contacted for you, bravabase at $99 per user a month. For a large database with a free plan, Apollo. For quick lookups in your browser, Lusha. For phone numbers on a monthly plan, Lead411 at $49 a month.

What are some free websites similar to ZoomInfo?

Apollo has a free plan with no time limit. Lusha’s free plan has 40 credits a month, Hunter’s 50, Clay’s 100 data credits and Kaspr’s 15 email and 5 phone credits, Seamless.AI’s free license has 50 credits in total and a free RocketReach account has 3 lookups. ZoomInfo has its own free version too, ZoomInfo Lite. For a free trial instead: Lead411 (7 days, 50 exports), UpLead (7 days, 5 credits) and bravabase (7 days, 250 credits).

Is Apollo a good alternative to ZoomInfo?

Yes, for most small teams. Apollo lists 240M contacts and 30M companies, has a free plan and publishes its prices, from $49 per seat a month billed yearly. ZoomInfo is quote-only and adds deeper company data, website visitor data and tools for larger teams. See Apollo pricing and ZoomInfo pricing.

Is RocketReach or ZoomInfo better?

RocketReach is better for one person or a small team that mainly needs email addresses. It lists 700 million professionals and 60 million companies, and sells plans you buy online. On its pricing page, Essentials is $27 a month billed yearly ($329) and covers emails only. Phone numbers start on Pro, at $69 a month billed yearly ($829). ZoomInfo is better for a larger sales team that needs company data, buyer intent and CRM tools as well as contacts, and can sign a quoted contract.

Is ZoomInfo outdated?

No. ZoomInfo lists 500M+ contacts on its homepage and free trial page. As with every contact database, some records go out of date when people change jobs, so test it on your own market with the free trial or ZoomInfo Lite before you sign. What puts small teams off is the buying, not the data: no published prices and a quoted contract.

What is the lawsuit against ZoomInfo?

There are several. The best known is a securities class action filed on September 4, 2024 in the US District Court for the Western District of Washington, for people who bought ZoomInfo stock between November 2020 and August 2024. It alleges false or misleading statements about the business. On October 16, 2026 ZoomInfo agreed a proposed $44 million settlement, which still needs court approval and which ZoomInfo says is not an admission of fault (SEC filing). The same filing says the settlement does not cover other shareholder cases, including a second class action filed on June 25, 2026. Its latest quarterly report also lists proposed class actions over publishing people’s names and mobile numbers, which ZoomInfo says it will defend.

Which ZoomInfo alternatives are quote-only?

Cognism and SalesIntel publish no prices, and Seamless.AI quotes its paid plans. Apollo, Lusha, Kaspr, Lead411, UpLead, RocketReach, Hunter, Clay and bravabase all publish a price you can buy online.

Which ZoomInfo alternative is cheapest?

Of the paid plans you can buy online, RocketReach Essentials is $27 a month billed yearly for emails only, and Hunter Starter $34 a month billed yearly for 2,000 email credits a month. For phone numbers too, Lusha starts at $37.45 a month billed yearly and Lead411 at $49 a month. Apollo, Lusha, Hunter, Kaspr and Clay also have free plans.

How much does bravabase cost?

One plan with every feature: $99 per user a month, or $948 a year ($79 a month). It includes 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents. Try it free for 7 days. See pricing.

See how bravabase works

Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
$99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.

Sources

Prices and plans checked November 2026 on each company’s own pages, unless marked as an estimate.