Clay pricing in 2026

Prices checked November 2026 on clay.com/pricing.

Clay has a free plan, then Launch at $185 a month, or $167 a month billed yearly, and Growth at $495 a month, or $446 billed yearly; Enterprise is priced by quote. Launch includes 2,500 data credits and 15,000 actions a month, and Growth 6,000 data credits and 40,000 actions. Every plan has unlimited seats, so you pay for data and usage, not for users. Clay is the better buy for teams who want to build their own data and enrichment workflows; bravabase suits small teams who want an AI agent to find and qualify leads for them.

Clay plans and prices

US prices from Clay’s pricing page. Each paid plan is priced in two parts you can size separately: an action tier for the work Clay does, and a data-credit tier for the data it buys. These are the entry tiers.

Plan	Billed monthly	Billed yearly	What’s included
Free	$0: 500 actions and 100 data credits a month	$0: 6,000 actions and 1,200 data credits a year	Unlimited seats and tables, waterfalls across several data providers, Claygent AI web research and your own API keys. Up to 200 rows per table, and no phone numbers.
Launch	$185 a month: 15,000 actions ($60) and 2,500 data credits ($125) a month	$167 a month: 180,000 actions a year ($54 a month) and 30,000 data credits a year ($113 a month)	Everything in Free, plus phone numbers, job-change, company-news and social signals, email campaigns through Clay’s sequencer or a sequencing tool, reusable functions and scheduled runs. Up to 50,000 rows per table.
Growth	$495 a month: 40,000 actions ($205) and 6,000 data credits ($290) a month	$446 a month: 480,000 actions a year ($185 a month) and 72,000 data credits a year ($261 a month)	Everything in Launch, plus CRM sync and enrichment, HTTP API integrations, webhooks, web intent signals, unlimited ad audiences, 250,000 Audience imports and priority support.
Enterprise	Quote only, with a yearly commitment	Quote only	100,000+ data credits and 200,000+ actions a month. Everything in Growth, plus bulk enrichment, data warehouse sync, the Clay API, SSO, role-based access, credit budgets and a dedicated growth strategist.

Seats don’t change the price. Every plan has unlimited seats, so Launch costs $185 a month for 1, 5 or 25 users. Volume does: on monthly billing, Launch’s data-credit tiers run from 2,500 a month ($125) to 50,000 ($2,125), and its action tiers from 15,000 a month ($60) to 200,000 ($540). Clay says yearly billing saves 10%, and yearly plans get their credits up front.

How Clay pricing works: actions and data credits

Every paid plan has two meters, and you size each one separately. Actions count the work Clay does: each enrichment, AI run and signal, and each record you send to a sequencer, CRM or ad platform, uses 1 action. Data credits pay for the data itself from Clay’s 150+ providers: 0.5 to 10+ credits per enrichment, depending on the data type. Finding lists of people or companies, importing your own data, formulas and CSV exports use neither, and an enrichment that finds nothing costs nothing.

Your monthly price is the action tier plus the data-credit tier. Launch’s entry price of $185 is $60 for 15,000 actions plus $125 for 2,500 data credits. If you connect your own API key for a data provider, you skip that provider’s data credits but still use 1 action per run.

Clay action tiers

From Clay’s pricing page, 13 November 2026. Yearly plans grant the whole year’s actions up front, and the yearly price is shown per month. Actions can’t be topped up: if you run out, you move to the next tier.

Plan and tier	Billed monthly	Billed yearly	Per 1,000 actions
Launch: 15,000 a month	$60 a month	$54 a month (180,000 a year)	$4.00 monthly, $3.60 yearly
Launch: 40,000 a month	$150 a month	$135 a month (480,000 a year)	$3.75 monthly, $3.38 yearly
Launch: 60,000 a month	$200 a month	$180 a month (720,000 a year)	$3.33 monthly, $3.00 yearly
Launch: 100,000 a month	$290 a month	$261 a month (1.2M a year)	$2.90 monthly, $2.61 yearly
Launch: 200,000 a month	$540 a month	$486 a month (2.4M a year)	$2.70 monthly, $2.43 yearly
Growth: 40,000 a month	$205 a month	$185 a month (480,000 a year)	$5.13 monthly, $4.63 yearly
Growth: 60,000 a month	$290 a month	$261 a month (720,000 a year)	$4.83 monthly, $4.35 yearly
Growth: 100,000 a month	$450 a month	$405 a month (1.2M a year)	$4.50 monthly, $4.05 yearly
Growth: 200,000 a month	$850 a month	$765 a month (2.4M a year)	$4.25 monthly, $3.83 yearly
Enterprise	Quote only	Quote only	200,000+ actions a month

The same number of actions costs more on Growth: 40,000 a month is $205 on Growth against $150 on Launch. The difference pays for the features Growth adds, such as CRM sync, HTTP API and web intent signals.

Clay data-credit tiers

Launch and Growth use the same data-credit prices; Launch also has a smaller entry tier. From Clay’s pricing page, 13 November 2026, with the price per 1,000 credits worked out from each tier.

Data credits a month	Billed monthly	Billed yearly	Per 1,000 credits	Plans
2,500	$125 a month	$113 a month (30,000 a year)	$50.00 monthly, $45.20 yearly	Launch
6,000	$290 a month	$261 a month (72,000 a year)	$48.33 monthly, $43.50 yearly	Launch and Growth
10,000	$460 a month	$414 a month on Launch, $413 on Growth (120,000 a year)	$46.00 monthly, $41.40 yearly on Launch	Launch and Growth
20,000	$880 a month	$792 a month (240,000 a year)	$44.00 monthly, $39.60 yearly	Launch and Growth
50,000	$2,125 a month	$1,913 a month (600,000 a year)	$42.50 monthly, $38.26 yearly	Launch and Growth
100,000+	Quote only	Quote only	Volume discounts	Enterprise

Clay says data credits start at $0.05 each and get cheaper with volume: from $50 per 1,000 on Launch’s entry tier to $38.26 per 1,000 on the largest published tier, billed yearly. Raising your tier costs no premium; a top-up costs 30% more.

Costs to plan for

Phone numbers cost the most. Clay’s docs say emails are cheap and phone numbers expensive. In Clay’s own pricing calculator (13 November 2026), adding a phone number to a profile and work email for 1,000 contacts a month takes Launch from $185 to $520 a month. The worked examples below show the math.
Actions can’t be topped up. Waterfalls, AI steps and every lead you send to a sequencer, CRM or ad platform use actions. If you run out, you move to a higher action tier: on Launch, 40,000 actions a month cost $150 instead of $60 for 15,000.
Top-ups cost 30% more. You can buy extra data credits once or automatically, from 250 credits at a time, at a 30% premium, up to 4 times your monthly allowance. Each top-up is capped at $1,000, and top-ups at $5,000 in any 7 days. Raising your data-credit tier has no premium.
Rollover depends on how you pay. On monthly billing, unused data credits roll over until your balance reaches twice your monthly allowance. On yearly billing, up to 15% of unused credits carry into the next year if you renew on the same or a higher plan. Actions never roll over.
AI is priced by model. Most AI models in Clay cost a flat number of data credits per task. Token-heavy models such as GPT-5.1 and Claude 4.6 Sonnet are billed on the tokens they use, with no markup, and show an estimate before you run them.
CRM sync needs Growth. CRM integrations, HTTP API and webhooks start on Growth, at $495 a month or $446 billed yearly.
What larger buyers pay. Vendr, a software buying platform, reports a median Clay contract of $60,210 a year across 101 purchases, from $16,800 to $154,000. That is a third-party estimate, not a Clay price, and Vendr’s page was last updated in February 2026, before the new plans.

What you’ll actually pay: four worked examples

Each example uses only Clay’s published numbers: the tier prices above, the credits per enrichment in Clay’s docs and Clay’s own pricing calculator, all checked 13 November 2026. Clay charges nothing when a lookup finds no result, so a real bill can be lower. Seats never change the price: each example costs the same for 1, 5 or 25 users.

Scenario	What it uses	The math	Monthly bill	Per 1,000 contacts
1. Work emails for 1,000 contacts a month (Launch)	Clay’s own example: a LinkedIn profile (0.5 credits) and a work email (0.5 credits, found for 90% of people) use 95 data credits per 100 people, so about 950 for 1,000. About 2,800 actions: 1,000 profiles, 900 emails found and 900 contacts sent to a sequencer.	950 credits fit the 2,500-credit tier ($125) and 2,800 actions the 15,000 tier ($60): $125 + $60 = $185. Yearly: $113 + $54 = $167.	$185, or $167 billed yearly	$185 ($167 yearly)
2. Fully enriched records, 1,000 a month (Launch)	Clay’s docs: a fully enriched record (company and person profile, email, phone number and AI research) typically uses 6 to 20 data credits, so 6,000 to 20,000 credits. Even 10 enrichments per record (10,000 actions) fit the 15,000-action tier.	Low end: $290 (6,000 credits) + $60 = $350. High end: $880 (20,000 credits) + $60 = $940. Yearly: $261 + $54 = $315 to $792 + $54 = $846.	$350 to $940, or $315 to $846 billed yearly	$350 to $940 ($315 to $846 yearly)
3. Profile, work email and phone for 1,000 contacts (Launch)	Clay’s pricing calculator puts this on the 10,000-credit tier. The phone numbers are what push it up: without them, the same 1,000 contacts fit the entry tier.	$460 (10,000 credits) + $60 (15,000 actions) = $520. Yearly: $414 + $54 = $468.	$520, or $468 billed yearly	$520 ($468 yearly)
4. A team of 5 syncing 2,000 contacts a month to its CRM (Growth)	CRM sync needs Growth. For profile, work email and phone on 2,000 contacts, Clay’s calculator picks the 20,000-credit tier. 40,000 actions cover up to 20 per contact.	$880 (20,000 credits) + $205 (40,000 actions) = $1,085. Yearly: $792 + $185 = $977. Split across 5 users: $217 a month each ($195.40 yearly).	$1,085, or $977 billed yearly	$542.50 ($488.50 yearly)

Running out mid-month adds to these totals: a data-credit top-up costs 30% more than your tier, and more actions mean moving up a tier. For a simpler comparison, bravabase is $99 per user a month with 500 quality leads a month, each with a real buying signal, which Brava finds and qualifies for you. See bravabase pricing.

Who each plan suits

Free: Learning Clay and testing tables and waterfalls on up to 200 rows, without phone numbers.
Launch: Individuals and small teams automating their first prospecting workflows. Clay suggests it for fewer than 1,000 records a month.
Growth: Teams that need CRM sync, HTTP API or web intent signals. Clay suggests it for 1,000 to 10,000 records a month.
Enterprise: Large go-to-market teams enriching 10,000+ records a month that need SSO, data warehouse sync and bulk enrichment.

Legacy plans: Starter, Explorer and Pro

On 11 March 2026 Clay replaced its Starter, Explorer and Pro plans with Launch, Growth and Enterprise. Customers on a legacy plan can keep it, with the same price and features. Since 10 April 2026 (11:59pm PDT), any plan change moves you to the new plans, and you can’t go back.

Legacy plans have one meter, credits, and no action charges. They don’t get the new, lower data prices, and top-ups cost 50% more instead of 30%. Clay’s docs put a credit on legacy Starter at about $0.07–0.08, against about $0.05 on Launch. Legacy Pro was $800 a month; Growth, which now has CRM sync, starts at $495.

Until 31 December 2026, legacy Starter, Explorer and Pro also get some newer features at no extra cost: Audiences, Workflows, Sequencer v2 through Audiences, and MCP, CLI and API access. After that, those features step down to free-plan limits unless you move to a new plan. Legacy Enterprise workspaces keep their plan with no end date.

Should you switch? Clay says customers who buy most of their data through Clay see the biggest savings on the new plans, since data costs fell 50–90%. Customers who mainly use their own API keys, or are on legacy Pro, may pay more, because the new plans charge actions even when you bring your own keys.

Is Clay worth it?

For teams with someone who likes building, yes. Clay connects 150+ data providers, runs AI research on every row and sends the results to your CRM, sequencer or ad platforms, and a team of 25 pays the same as a team of one.

For a founder or small team, count your volume first. Launch covers work emails for about 1,000 contacts a month, but adding phone numbers takes the same 1,000 contacts to $520 a month. You also need Clay’s sequencer or another tool to send, and time to build and maintain the tables. Start on the free plan or the 14-day trial and run your real workflow on a small batch before you pick a tier.

A simpler option for small teams

bravabase is an AI sales agent with one published price: $99 per user a month, or $948 a year ($79 a month). It includes every feature, 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents. Try it free for 7 days with 250 credits, and cancel anytime.

Clay gives you the parts to build a lead engine. Brava, your personal AI agent in bravabase, does the work for you: it finds people showing they need what you sell now (the topics they discuss, job changes, hiring, new funding and lookalikes of your best customers), scores how well each one fits, gets their work email and phone number, paid in credits only when found, and drafts outreach you approve. There are no tables, waterfalls or action tiers to manage.

When Clay is the better choice

You or someone on your team wants to design your own enrichment and signal workflows and control every step.
You want 150+ data providers, your own API keys and AI research in one table.
Several people work the same data: every plan has unlimited seats, so the price doesn’t grow with your team.
You need data synced to your CRM, data warehouse or ad platforms on a schedule.

Questions, answered

How does Clay pricing work?

You pay for two meters, not for seats. Actions count the work Clay does, 1 per enrichment, AI run or record sent to another tool. Data credits pay for the data, 0.5 to 10+ per enrichment depending on the data type. Each paid plan has an action tier and a data-credit tier, and the price is the two added together: Launch’s $185 a month is $60 for 15,000 actions plus $125 for 2,500 data credits.

How much does it cost to enrich 1,000 contacts in Clay?

It depends on the data. Work emails for 1,000 contacts fit Launch’s entry price, $185 a month ($167 billed yearly). Adding phone numbers takes it to $520 ($468 yearly) in Clay’s calculator. Fully enriched records, at the 6 to 20 data credits each that Clay’s docs give, cost $350 to $940 a month on Launch. The worked examples on this page show each step.

How much does Clay cost per month?

Clay has a free plan. Launch is $185 a month billed monthly or $167 a month billed yearly, and Growth is $495 or $446. Enterprise is priced by quote, with a yearly commitment. These are entry prices: you can raise each plan’s data-credit and action tiers, and the price rises with them.

Why does Clay show both $167 and $185 for Launch?

$185 is the price billed monthly and $167 the monthly price billed yearly; Clay says yearly billing saves 10%. Growth is the same: $495 monthly or $446 yearly. Clay’s plan cards open on yearly prices, while the questions on its pricing page quote the monthly ones.

Does Clay have a free plan or free trial?

Both. The free plan has 100 data credits and 500 actions a month, unlimited seats and up to 200 rows per table, with no phone numbers. The 14-day free trial has 1,000 data credits and paid features such as CRM integrations and HTTP API, but no phone numbers; its credits expire when the trial ends.

What is a Clay credit, and how many does an enrichment use?

Clay has two units. Data credits pay for data from its 150+ providers, from $0.05 each; actions measure the work Clay does, at under a cent each. Each enrichment uses 1 action plus 0.5 to 10+ data credits depending on the data type, and Clay says a fully enriched record typically uses 6 to 20 data credits. In Clay’s own example, finding LinkedIn profiles and emails for 100 people used 95 data credits.

Do Clay credits roll over?

Data credits do, actions don’t. On monthly billing, unused data credits build up to twice your monthly allowance. On yearly billing, up to 15% of unused credits carry over when you renew on the same or a higher plan.

What happens when you run out of Clay credits?

For data credits, raise your data-credit tier at no premium, or buy a top-up at a 30% premium, once or automatically when your balance runs low. Actions can’t be topped up: you move to a higher action tier. Automatic top-ups keep a running workflow from stopping when the balance empties.

Is Clay worth it for a small team?

It is if someone on the team enjoys building workflows and you need data from many providers. If you mainly want qualified leads with contact details and a first message, an agent that does the finding for you takes less setup. Test either on a free plan or trial with your real market first.

Did Clay change its pricing in 2026?

Yes. On 11 March 2026 Clay replaced its Starter, Explorer and Pro plans with Launch, Growth and Enterprise, split credits into data credits and actions, cut its marketplace data costs by 50–90% and lowered the top-up premium from 50% to 30%. Growth, at $495 a month, is $305 less than the old Pro plan. Existing customers can stay on their legacy plan; since 10 April 2026, any plan change moves them to the new plans.

Is bravabase cheaper than Clay?

For one person, yes: bravabase is $99 a month, or $79 billed yearly, against Clay Launch at $185 or $167. Clay prices the workspace, not the user, so Launch costs less than bravabase for 2 or more users on monthly billing ($185 against $198), or 3 or more on yearly billing ($167 against $237). They do different jobs: see bravabase vs Clay and bravabase pricing.

See how bravabase works

Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
$99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.

Sources

Prices and plans checked November 2026 on each company’s own pages, unless marked as an estimate.