B2B sales tool pricing index
The B2B sales tool pricing index lists what 26 sales tools charge for their entry plan: 7 AI SDRs and AI sales agents, 9 lead databases, 3 LinkedIn outreach tools, 6 cold email tools and 1 workflow tool (Clay). Every price comes from the vendor’s own pricing page, checked 12–13 Nov 2026, with the price per credit or contact wherever the vendor publishes both numbers. We update it every month.
Three things the data shows
What you pay to start depends on the category. The median entry plan costs $250 a month for AI SDRs and AI sales agents (5 tools), $39.13 a month for lead databases (6 tools), $64 a month for LinkedIn outreach tools (3 tools) and $34.80 a month for cold email tools (6 tools). Clay, the only workflow tool in the index, starts at $167 a month.
How we got this: For each tool, the lowest published monthly price of its cheapest paid plan (the yearly-billing price a month where that is lower), then the median within each category. Where the vendor shows the yearly bill, its yearly price is that bill ÷ 12. Prices are per seat or per plan, as each vendor sells them. Leaves out the 4 quote-only tools and AiSDR, which charges $1.50 per person prospected with no monthly fee.
Paying yearly saves a median 20%. Across the 17 tools that show both a monthly and a yearly price for their entry plan, the saving runs from 10% (Clay) to 44% (RocketReach).
How we got this: For each tool: 1 − (yearly price a month ÷ monthly price), using the yearly bill ÷ 12 where the vendor shows it, then the median across tools. Yearly plans are paid upfront.
4 of 26 tools publish no price at all. Qualified, ZoomInfo, Cognism and SalesIntel are quote-only on every plan; 3 of the 4 are lead databases. 7 tools have a free plan and 18 offer a free trial.
How we got this: Counted from the vendors’ own pricing pages. "Quote-only" means no price for any plan; many vendors that do publish prices also quote their enterprise plans.
Showing 26 of 26 tools
| Entry plan | What the price buys | Free plan or trial | Source | ||||
|---|---|---|---|---|---|---|---|
| ArtisanAI SDR / AI sales agent | Internthe plan | $280 | $250 a month | 10,000 credits a month; about 500 leads contacted (Artisan’s estimate)Team, Scale and Enterprise plans are quote-only. | $0.028 per creditCalculated from the vendor’s published price and allowance: $280 a month ÷ 10,000 creditsAbout $0.56 per lead contactedCalculated from the vendor’s published price and allowance: $280 a month ÷ 500 leads contacted (the vendor’s own estimate) | Free: 300 credits a month, no campaignsTrial: 30 days with 10,000 credits, no card | artisan.coPricing page, checked 13 Nov 2026 |
| 11xAI SDR / AI sales agent | Growthup to 5 users | –Billed yearly only. | $3,000 a month$36,000 a year | 2,000 new prospects a month, managed Gmail mailboxesPro and Enterprise are custom. | $1.50 per new prospectCalculated from the vendor’s published price and allowance: $36,000 a year ÷ (2,000 prospects × 12 months) | None listed | 11x.aiPricing page, checked 13 Nov 2026 |
| AiSDRAI SDR / AI sales agent | Pay as you gousage | No monthly feeBilled daily for usage. | – | Email, LinkedIn and voice-note outreachNo card needed to sign up. Team plans for 1,000+ people a month are quote-only, on quarterly contracts. | $1.50 per person prospectedPublished by AiSDR | None listed | aisdr.comPricing page, checked 13 Nov 2026 |
| AmplemarketAI SDR / AI sales agent | Startup2 users | –Annual term. | $600 a month | 27,000 contacts; 13,500 email credits and 600 phone credits per user a yearGrowth (4 users) and Elite (10 users) are custom. | $0.267 per email creditCalculated from the vendor’s published price and allowance: $600 × 12 months ÷ (13,500 email credits × 2 users) | Trial: Free trial on all plans (length not stated) | amplemarket.comPricing page, checked 13 Nov 2026 |
| GojiberryAI SDR / AI sales agent | Pro2 AI agents, 2 LinkedIn seats | $99 | –Quarterly and yearly discounts on request, no published price. | Up to 1,800 prospects contacted a month; 200 enrichment credits a monthExtra AI agent $59 a month. | $0.055 per prospect contacted, at the full allowanceCalculated from the vendor’s published price and allowance: $99 a month ÷ 1,800 prospects contacted | Trial: 7 days, card required | gojiberry.aiPricing page, checked 13 Nov 2026 |
| bravabaseAI SDR / AI sales agent | bravabaseper user | $99 | $79 a month$948 a year | 500 quality leads a month, each with a real buying signal; 1,500 AI credits a month for work emails, phone numbers and posts; 2 Discovery agentsTop-up: 1,000 credits for $35. Extra Discovery agents $49 a month. | $0.198 per quality leadCalculated from the vendor’s published price and allowance: $99 a month ÷ 500 quality leads$0.066 per AI creditCalculated from the vendor’s published price and allowance: $99 a month ÷ 1,500 AI credits | Trial: 7 days with up to 100 quality leads and 250 AI credits | bravabase.aiPricing page, checked 13 Nov 2026 |
| QualifiedAI SDR / AI sales agent | Premier | Quote only | Quote only | Sized by website sessions and email contactsPremier, Enterprise and Ultimate are all quote-only. | No published price | None listed | qualified.comPricing page, checked 13 Nov 2026 |
| ApolloLead database / enrichment | Basicper seat | $65 | $49 a month | 2,500 credits a month (30,000 a year upfront when billed yearly). Email 1 credit, phone 8 | $0.026 per creditCalculated from the vendor’s published price and allowance: $65 a month ÷ 2,500 credits | Free: 900 credits per seat a yearTrial: 14 days on paid plans | apollo.ioPricing page, checked 13 Nov 2026 |
| HunterLead database / enrichment | Starterthe plan | $49 | $34 a month$408 a year | 2,000 credits a month. Email found 1 credit, email verified 0.5 | $0.0245 per creditCalculated from the vendor’s published price and allowance: $49 a month ÷ 2,000 credits | Free: 50 credits a month | hunter.ioPricing page, checked 13 Nov 2026 |
| LushaLead database / enrichment | Starter1 seat | $49.90 | $37.45 a month$449.10 a year | 400 credits a month (4,800 a year upfront when billed yearly). Email 1 credit, phone 5 | $0.125 per creditCalculated from the vendor’s published price and allowance: $49.90 a month ÷ 400 credits | Free: 40 credits a month | lusha.comPricing page, checked 13 Nov 2026 |
| RocketReachLead database / enrichment | Essentialsper seat | $49 | $27 a month$329 a year | 100 lookups a month, emails only (1,200 exports a year when billed yearly)A lookup that finds no verified email or phone is refunded. | $0.49 per lookupCalculated from the vendor’s published price and allowance: $49 a month ÷ 100 lookups | Free account: 3 lookups | rocketreach.coPricing page, checked 13 Nov 2026 |
| Lead411Lead database / enrichment | Sparkthe plan | $49 | $40.83 a month$490 a year | 1,000 exports a month | $0.049 per exportCalculated from the vendor’s published price and allowance: $49 a month ÷ 1,000 exports | Trial: 7 days with 50 exports | lead411.comPricing page, checked 12 Nov 2026 |
| UpLeadLead database / enrichment | Essentialsthe plan | $99 | $74 a month | 170 credits a month | $0.582 per creditCalculated from the vendor’s published price and allowance: $99 a month ÷ 170 credits | Trial: 7 days with 5 credits | uplead.comPricing page, checked 12 Nov 2026 |
| ZoomInfoLead database / enrichment | Professional | Quote only | Quote only | Price depends on features, licences and credits; 1 export = 1 creditZoomInfo’s GTM AI (API, MCP and CLI) is pay as you go: 1,000 free data credits, then top-ups from $20. | No published price | ZoomInfo Lite, free with a business emailTrial: Typically 7 days, no card | zoominfo.comPricing page, checked 13 Nov 2026 |
| CognismLead database / enrichment | Standard5 seats | Quote only | Quote only | Standard and Pro each include 5 seats | No published price | None listed | cognism.comPricing page, checked 12 Nov 2026 |
| SalesIntelLead database / enrichment | Quoteunlimited users | Quote only | Quote only | Unlimited users and credits; basic intent included | No published price | None listed | salesintel.ioPricing page, checked 12 Nov 2026 |
| HeyReachLinkedIn outreach | Growthper sender (LinkedIn account) | $79 | $64 a month | One LinkedIn sender; from 10 senders $59 a month each ($48 yearly) | Not sold per contact or credit | Trial: 14 days with 3 LinkedIn accounts, no card | heyreach.ioPricing page, checked 13 Nov 2026 |
| ExpandiLinkedIn outreach | Businessper seat | $99 | $79 a month | One seat, all featuresAgency plan for 10+ seats is custom. | Not sold per contact or credit | Trial: 7 days, all features | expandi.ioPricing page, checked 13 Nov 2026 |
| DripifyLinkedIn outreach | Proper user | $79 | $59 a month | LinkedIn and email sequences; 100 email-finder credits a month | Not sold per contact or credit | Trial: 7 days, no card | dripify.comPricing page, checked 13 Nov 2026 |
| InstantlyCold email | Growth (Outreach)the plan | $47 | $37.60 a month | 5,000 emails and 1,000 uploaded contacts a month; unlimited email accountsBundles with the AI Sales Agent start at $94 a month ($85 yearly). | $0.047 per uploaded contactCalculated from the vendor’s published price and allowance: $47 a month ÷ 1,000 uploaded contacts | Trial: Start free, no card (length not stated) | instantly.aiPricing page, checked 13 Nov 2026 |
| lemlistCold email | Emailunlimited users and senders | $69 | $55 a month | 50,000 emails a monthMultichannel (LinkedIn, SMS, calls) $109 a month, $87 yearly. | Not sold per contact or credit | Trial: 14 days with 200 credits | lemlist.comPricing page, checked 13 Nov 2026 |
| Reply.ioCold email | Email Volumeper user | –List price billed yearly; the page showed no monthly-billing price. | $49 a month | 1,000 active contacts a month; 50 data credits a month; unlimited mailboxesList prices; a Black Friday code showed 40% off. Jason AI SDR from $500 a month. | $0.049 per active contactCalculated from the vendor’s published price and allowance: $49 a month ÷ 1,000 active contacts a month | Trial: 14 days | reply.ioPricing page, checked 13 Nov 2026 |
| SmartleadCold email | Basethe plan | $39 | $32 a month | 2,000 contacts and 6,000 email sends a month | $0.0195 per contactCalculated from the vendor’s published price and allowance: $39 a month ÷ 2,000 contacts | Trial: Free trial, no card (length not stated) | smartlead.aiPricing page, checked 13 Nov 2026 |
| Snov.ioCold email | Starterunlimited team seats | $39 | $29.25 a month | 1,000 credits and 5,000 recipients a month. Each prospect or email check 1 creditLinkedIn automation is $69 a month per account on top. | $0.039 per creditCalculated from the vendor’s published price and allowance: $39 a month ÷ 1,000 credits | Trial: Free trial plan with 50 credits and 100 recipients | snov.ioPricing page, checked 13 Nov 2026 |
| WoodpeckerCold email | Emailunlimited team members | $39 | $26 a month | 5,000 emails sent a month; 100 Lead Finder credits; unlimited contact storageMultichannel (email + 1 LinkedIn account) $68 a month, $55 yearly. | Not sold per contact or credit | Trial: 14 days or 500 emails, no card | woodpecker.coPricing page, checked 13 Nov 2026 |
| ClayWorkflow | Launchunlimited seats | $185 | $167 a month | 2,500 data credits and 15,000 actions a month ($125 and $60 of the $185)A fully enriched record typically uses 6–20 data credits (Clay’s docs). | $0.05 per data creditCalculated from the vendor’s published price and allowance: $125 (the data-credit part of the $185 plan) ÷ 2,500 data credits | Free: 100 data credits and 500 actions a monthTrial: 14 days with 1,000 data credits | clay.comPricing page, checked 13 Nov 2026 |
A dash means the vendor offers no such price or doesn’t show one; the note under it says which. Prices per unit are calculated from the vendor’s published price and allowance, and each one shows its sum.
Using the index
- Pick a category to compare like with like. An AI SDR that finds, writes and sends is a different purchase from a database you search yourself.
- Read what the price covers under each plan name. Some prices are per user, some per LinkedIn account, and some cover a whole team.
- Compare the allowance, not just the price. The “What the price buys” column says how many credits, contacts or emails you get, and what one credit buys.
- Sort by price per unit to see what a credit or contact costs at each vendor, then check the sum under it.
- Check the source link before you buy or publish. Prices change; each row shows the day we checked it.
Choosing between tools rather than comparing prices? Our roundups compare them by job: AI SDR tools, lead generation tools, tools to find work emails and phone numbers and LinkedIn outreach tools. For the full price list of one tool, see Apollo pricing, Clay pricing or ZoomInfo pricing.
Worked example: price per credit
Of the 6 lead databases that publish a price and an allowance, Hunter’s Starter plan costs $49 a month billed monthly and includes 2,000 credits a month: $49 ÷ 2,000 = $0.0245 per credit, the lowest. UpLead’s Essentials plan costs $99 a month billed monthly and includes 170 credits a month: $99 ÷ 170 = $0.582 per credit, the highest, about 24 times as much per unit. Both figures are calculated from the vendor’s published price and allowance.
A unit doesn’t buy the same thing everywhere. At several vendors a phone number uses more credits than an email, and a “contact” can mean a lead you upload, a lead you message, or a lead you export. Read the “What the price buys” column next to the price per unit. Choose Show an example above to sort the lead databases by price per unit.
Methodology
- Which tools. Tools that small B2B sales teams, founders and agencies buy to find leads and reach them: AI SDRs and AI sales agents, lead databases and enrichment, LinkedIn outreach, cold email, and Clay for data workflows. We add tools as readers ask for them.
- Which plan. The entry plan is each tool’s cheapest paid plan with a published price. A free plan or trial is listed in its own column.
- Which price. The vendor’s standard list price in US dollars, before tax, from the vendor’s own pricing page, never from a review site. Promotions and coupon codes are left out. Where the vendor shows both, the monthly-billing price and the yearly-billing price a month are listed side by side.
- When. Each row shows the day we checked it. We re-check every vendor every month and record each change in the changelog.
- Calculated figures. A price per unit is the plan price divided by its allowance for the same period, and only when the vendor publishes both numbers for the same plan. We never estimate a price per lead the vendor’s own numbers don’t support, and we don’t divide a seat price by a side allowance (a few finder credits on a LinkedIn tool, say). Every calculated figure shows its sum.
- Medians. The headline medians use, for each tool, the lowest published monthly price of the entry plan: the yearly-billing price a month where that is lower, taken as the yearly bill ÷ 12 when the vendor shows the bill. Quote-only tools and tools with no monthly fee are left out of the medians.
- Left out. Waalaxy shows prices in the visitor’s local currency, so we couldn’t confirm one US-dollar price; it will join once we can. Support, meeting-notes and voice-calling AI agents are left out because they don’t find or contact leads.
Cite this index
Changelog
- bravabase: the plan now includes 500 quality leads a month, each with a real buying signal, plus 1,500 AI credits for work emails, phone numbers and posts.
- First edition: 26 tools in five categories, each price checked on the vendor’s own pricing page on 12 or 13 November 2026.
Pricing index FAQs
How often is the pricing index updated?
Every month. Each row shows the day we checked that vendor’s pricing page, and the changelog lists what changed in each edition.
Can I use the data in my article or newsletter?
Yes, free. Quote it, chart it or download the CSV. Please name the index and link to this page so readers can check the latest prices.
Why do some tools show no price?
Their vendors publish no price for any plan; you get a quote from their sales team. We mark them quote-only rather than use third-party estimates.
Why is there no price per lead for every tool?
We only divide a price by an allowance when the vendor publishes both numbers for the same plan and period. Tools priced per seat or per LinkedIn account don’t sell contacts, so a per-contact price would be made up.
Are the prices per user?
It depends on the vendor. The Entry plan column says what one price covers: one user, one LinkedIn sender, a team of a set size, or unlimited seats.
Do the prices include discounts or promotions?
No. We list the vendor’s standard list price, before tax. Yearly-billing prices are listed separately because most vendors show them side by side.
Is bravabase in the index?
Yes. bravabase makes the index and lists its own plan with the same columns, the same method and the same sources rule as every other tool.
We make bravabase, an AI sales agent; it is listed above like every other tool.