bravabase vs Clay
Clay suits go-to-market teams and GTM engineers who want to build their own data and prospecting workflows from many data providers. bravabase suits founders and small teams who want an AI agent that finds, qualifies and reaches out to buyers without building anything.
bravabase and Clay, side by side
Clay is a toolkit: you design the workflow. bravabase is ready to go: tell Brava who you sell to and it starts finding leads.
| bravabase | Clay | |
|---|---|---|
| What it does | An AI sales agent. Brava finds people ready to buy, scores how well they fit, gets their work email and phone number, and drafts outreach and posts you approve. | A data and workflow platform: pull data from 150+ providers, research with AI and run automated go-to-market workflows. |
| Finding leads | Brava finds people showing buying signals: the topics they discuss, engagement with your posts or with experts you pick, job changes, hiring, new funding, the tools a company uses and lookalikes of your best customers. Every lead gets a fit score from 0 to 100 and the reason it was found. | Waterfall enrichment across many data providers, Claygent AI web research and signals such as job changes and company news. |
| Work emails and phone numbers | Work emails and phone numbers use credits, only when found. | Found through data providers and paid with data credits, from $0.05 each. No charge when nothing is found. |
| Channels | LinkedIn as a connected channel: connection requests, messages and InMails you approve, plus posts. Work emails and phone numbers for your own email and calls. No bulk cold email. | Email through the Clay Sequencer or a sequencing tool. Audiences sent to LinkedIn and Meta ads. |
| Starting price | $99 per user a month, or $948 a year ($79 a month). | Free plan. Launch from $167 a month billed yearly, or $185 monthly, per workspace with unlimited seats. |
| What’s included | Every feature. 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents; extra agents are $49 a month. Message drafts and chat with Brava are free; posts use credits. Top up 1,000 credits for $35. | Launch: 2,500 data credits and 15,000 actions a month. Growth (from $446 a month yearly): 6,000 data credits and 40,000 actions. |
| Free plan or trial | 7-day free trial with 250 AI credits. | Free plan with 100 data credits a month, and a 14-day trial. |
| Best for | Founders, consultants, agencies and small sales teams who sell to other businesses. | GTM engineers and teams who want to design their own data workflows. |
Which one is right for you?
The question is whether you want to build the system or have it done for you.
Choose Clay if…
- You have someone who enjoys building workflows and wants full control over every step.
- You want to combine many data providers and custom AI research in one table.
- Your whole team shares one workspace, so unlimited seats matter more than a per-user price.
Choose bravabase if…
- You want leads found and qualified for you, without setting up tables or waterfalls.
- You want outreach drafted for each lead and sent on LinkedIn once you approve it.
- You want one plan at $99 a month with every feature, instead of tracking credits and actions.
Questions, answered
What is the difference between bravabase and Clay?
Clay is a platform for building your own data and prospecting workflows from many providers. bravabase is an AI sales agent that does the finding for you: Brava looks for buying signals, scores each lead, gets work emails and phone numbers, and drafts outreach you approve.
Do I need technical skills to use bravabase?
No. Tell Brava about your business and who you sell to, and it sets up agents that keep finding leads. There are no tables or workflows to build.
Is bravabase a Clay alternative?
Yes, for founders and small teams who want results without building workflows. See more Clay alternatives.
How much does bravabase cost?
One plan with every feature: $99 per user a month, or $948 a year ($79 a month). It includes 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month and 2 Discovery agents. Try it free for 7 days. See pricing.
See how bravabase works
- Your personal AI sales agent. Brava learns your business, then finds buyers, writes your posts and messages and plans your day.
- Find people ready to buy. Brava looks for buying signals and saves each lead with a fit score and the reason it was found.
- Personal outreach you approve. A personal first message for every lead. Nothing goes out until you approve it.
- $99 per user a month. 500 quality leads a month, 1,500 AI credits, 2 Discovery agents and a 7-day free trial.