Best sales prospecting tools for small B2B teams, by job

Updated November 2026

Sales prospecting tools help you find the right people and companies to contact, research them and get their contact details before you reach out. For most small B2B teams, Apollo.io is the best place to start: one tool searches what Apollo says are 240 million contacts, reveals work emails and phone numbers and sends email sequences, with a free plan and Basic at $49 per seat a month, billed yearly. Pick bravabase if you want a short list of people already showing a buying signal, each with contact details and a drafted first message, and LinkedIn Sales Navigator if your buyers are active on LinkedIn and you want to research them there.

Quick picks

Ranked by fit for a small B2B team, and labelled with the job each tool does: find people, research them, or get their contact details. Each tool’s pricing line gives the monthly cost for 1, 5 and 25 people, worked out from its published prices.

How we picked

We shortlisted the tools founders, consultants, agencies and small sales teams compare for prospecting. What matters most to this buyer:

• Finds the right people: Search by role, company and market, or surface people with a reason to buy now. A tool that only fills in a list you already have ranks lower for this job.
• Contact details you can use: Work emails and phone numbers, and how many credits each one uses.
• Cost for your team size: Per seat, per team or by quote. We work out the monthly cost for 1, 5 and 25 people from each published price, and say when there is none.
• A free way to start: A free plan or trial, so you can test it on your own market first.
• No ops person needed: You can start prospecting the same day without building workflows.

We read each tool’s own pricing page and product docs on 13 November 2026, then ranked the tools by fit for founders, consultants, agencies and small B2B sales teams finding the right people to contact. Where a vendor publishes no price or limit, we say so.

We make bravabase. It is second on this list because it starts from people with a dated reason to buy now and hands you each one with a fit score, a drafted first message and their work email or phone number, which use the plan’s 1,500 monthly AI credits, for $99 a month. Apollo.io ranks above it for most small teams because it has a free plan, lets you search its whole database with your own filters and sends email sequences itself. bravabase includes 500 quality leads a month and doesn’t send bulk email. Prices change often: check each tool’s site before you buy.

The 9 best sales prospecting tools, ranked

Prices are the lowest published plan, checked on each tool’s own site on 13 November 2026.

1. Apollo.io

Best for finding people: a large database with emails, phone numbers and sequences in one tool.

• What it does best: Searches what Apollo says are 240 million contacts and 30 million companies by role, industry, company size and more, reveals work emails and phone numbers, and sends email sequences from the same place. Basic adds advanced filters and signals and 6 buying-intent topics; Professional adds AI lead scoring.
• Pricing: Free plan with 900 credits per seat a year, 2 sequences and basic filters. Basic is $49 per seat a month, billed yearly, with 30,000 credits per seat a year and a 14-day trial. Professional is $79. An email uses 1 credit and a phone number 8. Monthly billing costs more. Every seat on an account is on the same plan. Cost on Basic, billed yearly: 1 person $49 a month, 5 people $245, 25 people $1,225.
• Who it suits: Founders and small teams who know who they want and are happy to build their own lists.
• Drawback: Its intent topics and filters are tools you set up and sort through yourself, and AI lead scoring needs Professional at $79. The $49 price needs a yearly commitment, and each phone number uses 8 credits.

Visit Apollo.io ↗ · Apollo.io pricing, checked November 2026 ↗ · Apollo pricing explained →

2. bravabase

Best for finding people ready to buy: a daily list with a buying signal, contact details and a drafted message.

• What it does best: Brava, its AI agent, learns your business from your website and keeps looking for people who need what you sell: people discussing your topics, job changes, companies hiring or raising money, the tools a company uses, and lookalikes of your best customers. Each lead comes with a fit score from 0 to 100 and the reason, and a personal first message you approve. Brava gets their work email and phone number when you want them. You can also import a Sales Navigator search or a CSV.
• Pricing: $99 per user a month, or $948 a year ($79 a month). Includes 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month for work emails, phone numbers and posts, 2 always-on Discovery agents and free message drafts. Top up 1,000 credits for $35. 7-day free trial with 250 credits. A work email or phone number uses credits only when Brava finds one. Each person on a team has their own plan. Cost, billed yearly: 1 person $79 a month, 5 people $395, 25 people $1,975; or $99, $495 and $2,475 billed monthly. See pricing.
• Who it suits: Founders, consultants, agencies and small sales teams who want a short list of people to contact this week, not a database to search.
• Drawback: You get up to 500 quality leads a month, so it isn’t built for pulling thousands of contacts by job title, and it doesn’t send bulk cold email: for big lists and sequences, Apollo.io costs less. Work emails and phone numbers use the 1,500 monthly AI credits, and there is no free plan, only a 7-day trial.

How Brava finds leads → · What counts as a buying signal → · Pricing →

3. LinkedIn Sales Navigator

Best for researching buyers: searching and following people on LinkedIn.

• What it does best: LinkedIn’s own sales tool: advanced lead and company search on LinkedIn’s data, saved leads and accounts, and 50 InMail credits a month. Each lead page shows the contact details the person shares on their profile, plus any from your CRM.
• Pricing: Core, for one person, is $119.99 a month, or $1,079.88 a year. Advanced, which LinkedIn pitches at sales teams that need collaboration tools, is $159.99 a month or $1,799.88 a year per licence, and up to five licences can be bought online. Advanced Plus is priced by LinkedIn’s sales team. Free trial on Core and Advanced if you have no paid LinkedIn plan and haven’t had a LinkedIn trial in the past 365 days. Cost, billed yearly: 1 person $89.99 a month on Core; 5 people $449.95 a month on five Core licences, or $749.95 on Advanced; 25 people $2,249.75 a month on Core or $3,749.75 on Advanced at list price, though more than five licences can’t be bought online.
• Who it suits: Anyone whose buyers are active on LinkedIn.
• Drawback: Contact details are limited to what people share on their profile or what’s already in your CRM, so most teams add a contact-data tool, and InMail is capped at 50 a month.

Visit LinkedIn Sales Navigator ↗ · LinkedIn Sales Navigator pricing, checked November 2026 ↗ · LinkedIn Sales Navigator pricing →

4. Clay

Best for researching and enriching: filling in almost any data point from 150+ sources.

• What it does best: Takes a list of companies or people and fills in the gaps from what Clay says are 150+ data sources and its Claygent AI research agents: work emails, phone numbers, company news and almost any other data point you can describe. Paid plans track signals too: job changes, promotions, new hires, company news and social on Launch, and web intent on Growth. Every plan has unlimited seats.
• Pricing: Free plan with 500 actions and 100 data credits a month, up to 200 rows per table and no phone numbers. Launch is $185 a month, or $167 billed yearly, with 15,000 actions and 2,500 data credits a month. Growth is $495, or $446 billed yearly. 14-day trial. Cost, billed yearly: $167 a month for 1, 5 or 25 people, because seats are unlimited; the team shares the credits, so a bigger team uses them up faster.
• Who it suits: Hands-on teams and agencies who like building their own workflows.
• Drawback: The signals and research are there, but you build the workflow that turns them into a list. It takes time to learn, and you manage two kinds of credit: actions and data credits.

Visit Clay ↗ · Clay pricing, checked November 2026 ↗ · bravabase vs Clay →

5. Lusha

Best for getting contact details: emails and phone numbers from a browser extension.

• What it does best: Reveals emails and phone numbers from what Lusha says are 515M+ verified contacts, through a Chrome extension, its own search and an API. It also tracks dated buying signals such as job changes, funding rounds and hiring surges.
• Pricing: Free plan with 40 credits a month and 1 seat. Starter is $49.90 a month, or $37.45 a month billed yearly, for 1 seat and 400 credits a month. Pro is $69.90, or $52.45 billed yearly, for 2 seats and 600 credits a month. Premium is $399.90, or $299.95 billed yearly, for 5 seats and 3,400 credits a month, and you can add seats online up to 25. An email uses 1 credit and a phone number 5. Cost, billed yearly: 1 person $37.45 a month on Starter, 5 people $299.95 on Premium, 25 people $1,048.45 on Premium, with the same 40,800 credits a year shared across the team.
• Who it suits: Sellers who already know who they want to reach and need a phone number fast.
• Drawback: Phone numbers use 5 credits each, so Starter’s 400 credits buy 80 numbers a month, and extra Premium seats add no credits.

Visit Lusha ↗ · Lusha pricing, checked November 2026 ↗

6. Hunter

Best for getting contact details: work emails from a name or company website.

• What it does best: Finds and verifies work emails from a name or company website, builds lists of target companies with Discover, and sends simple email sequences. Every plan includes unlimited team members.
• Pricing: Free plan with 50 credits a month. Starter is $49 a month, or $34 billed yearly, with 2,000 credits a month. Growth is $149, or $104 billed yearly, with 10,000. An email found uses 1 credit and a verification half a credit. Cost, billed yearly: $34 a month for 1, 5 or 25 people, since team members are unlimited; the team shares the 2,000 credits.
• Who it suits: Anyone who has a list of companies or names and needs the work emails.
• Drawback: It is built around email. Phone numbers appear only when one is published publicly, and Hunter itself says that coverage is limited (Hunter help).

Visit Hunter ↗ · Hunter pricing, checked November 2026 ↗

7. Cognism

Best for getting contact details in Europe: phone-verified mobile numbers.

• What it does best: A B2B contact database built for selling into Europe, with phone-verified mobile numbers and signals such as intent, hiring, job changes and funding. Cognism says its data complies with GDPR and CCPA.
• Pricing: No published prices: Cognism quotes each team. Its Standard and Pro plans each include 5 seats, and 1 credit reveals one contact. The pricing page offers no free plan or trial; you can ask for a free data sample. Cost: 1 to 5 people share the same 5-seat plan, at a quoted price; for 25, ask for a quote.
• Who it suits: Teams calling buyers in the UK and Europe who have a data budget.
• Drawback: No published price and no free plan, so you can’t see the cost until you talk to sales.

Visit Cognism ↗ · Cognism pricing, checked November 2026 ↗

8. Seamless.AI

Best for getting contact details at volume: emails and phone numbers, sold with unlimited users.

• What it does best: Searches for contacts and companies and returns emails and phone numbers. Its paid plans are sold with unlimited users, bulk credits, job-change alerts, buyer intent and enrichment.
• Pricing: A free licence with 50 credits that don’t refill. Paid plans have no published price: the pricing page is an enquiry form. A Basic licence gets 250 credits a month and Pro 10,000. Cost for 1, 5 or 25 people: by quote.
• Who it suits: Teams making a lot of calls who want contact details in bulk.
• Drawback: You can’t see a price without talking to sales, and the free licence’s 50 credits never refill.

Visit Seamless.AI ↗ · Seamless.AI licence and credit types, checked November 2026 ↗

9. ZoomInfo

Best for finding people at enterprise scale: contact and company data with intent signals.

• What it does best: Contact and company data (ZoomInfo says it covers 500M+ contacts and 100M+ companies), with buying signals, intent data and AI scoring of the accounts most likely to buy, sold in packages such as Professional and Copilot.
• Pricing: ZoomInfo Lite is a permanent free plan, and the paid sales plans offer a free trial. Paid prices aren’t published: they depend on features, licences and credits, and each export uses 1 credit. As an estimate, buyers on Vendr paid a median of $33,500 a year, from $7,267 to $156,000, across 1,581 purchases (Vendr, checked November 2026). Cost for 1, 5 or 25 people: by quote.
• Who it suits: Larger sales teams with a data budget and someone to manage the contract.
• Drawback: No published prices, and Vendr’s median contract runs to tens of thousands a year, so it is rarely a fit for a small team.

Visit ZoomInfo ↗ · ZoomInfo pricing, checked November 2026 ↗ · ZoomInfo pricing explained →