Best tools to find leads that are ready to buy
Buying-signal and intent tools tell you who is likely in the market right now, from job changes and hiring to website visits. For a small team, bravabase is the top pick: it watches for signals about people, shows each lead with the signal behind it, and gives you their work email, phone number and a drafted first message for $99 a month, with no website traffic needed. RB2B is best if you already get steady US website traffic, and Clay if you want to build your own signals.
Quick picks
Ranked by fit for a small team. Jump to any tool for the detail.
| Tool | Best for | Starting price |
|---|---|---|
| bravabase | Turning signals into qualified leads with contact details | $99/user/month, contact details included |
| RB2B | Seeing who visits your website | Free plan; Starter $79/month |
| Clay | Building your own signal workflows | Free plan; Launch $185/month ($167 billed yearly) |
| Apollo.io | Intent data alongside contacts and sequences | Free plan; Basic $49/seat/month, billed yearly |
| Warmly | Acting on website visitors in real time | From $10,000/year |
| Common Room | Combining every signal source in one place | $2,500/month, billed yearly |
| UserGems | Following past buyers to new jobs | From $40,000/year |
| 6sense | Predicting which accounts buy next | Sales only |
| Bombora | Raw company intent data | Sales only |
How we picked
A signal only helps if a small team can act on it the same week. What matters most to this buyer:
- Signals about people: A new role, a post, a visit: something that leads to a conversation, not only a company name.
- From signal to contact: The work email or phone number, and help reaching out, in the same tool.
- Works without your own traffic: Visitor tools only see people who already found your website. We say which tools depend on it.
- A price a small team can carry: We list the lowest published plan, and say when a tool is sold only through sales or on a yearly contract.
We read each tool’s own pricing page and product docs on 13 November 2026, then ranked the tools by fit for a small B2B team that wants to know who is ready to buy and act on it the same week. Where a vendor publishes no price or limit, we say so.
We make bravabase. It is first on this list because for a small team it is the shortest path from signal to conversation: signals about people, each with the reason it was found, plus a work email, phone number and first message you approve, for $99 a month. It doesn’t identify anonymous website visitors, so pair it with RB2B if you get real inbound traffic. Prices change often: check each tool’s site before you buy.
The 9 best buying-signal tools, ranked
Prices are the lowest published plan, checked on each tool’s own site on 13 November 2026.
1. bravabase
Best for turning signals into qualified leads with contact details.
- What it does best: Brava, your AI agent, watches for people discussing topics you choose, engaging with your posts or with experts and companies you pick, changing jobs, hiring, raising money, using certain tools, or looking like your best customers. Every lead gets a fit score from 0 to 100 with the reason it was found, plus a work email and phone number and a first message for you to approve.
- Pricing: $99 per user a month, or $948 a year ($79 a month). Includes 500 quality leads a month, each with a real buying signal, 1,500 AI credits a month for work emails, phone numbers and posts, 2 always-on Discovery agents and free message drafts. Top up 1,000 credits for $35. 7-day free trial with 250 credits. See pricing.
- Who it suits: Founders, consultants and small teams who want ready-to-buy leads without building workflows.
- Drawback: It doesn’t identify anonymous visitors to your website. If you get real inbound traffic, pair it with a visitor tool such as RB2B.
How Brava finds leads → · Meet Brava → · Pricing →
2. RB2B
Best for seeing who visits your website.
- What it does best: Identifies the people visiting your website and sends their LinkedIn profiles to Slack or Teams, so you can follow up while they’re still interested.
- Pricing: Free plan with company-level identification (150 a month). Starter is $79 a month for 300 identified visitors, Pro starts at $149 and adds business emails, and Pro+ starts at $199. The trial gives 7 days of Pro+ or 1,000 credits, whichever comes first, with no card.
- Who it suits: Solo founders and small teams with steady website traffic.
- Drawback: It only sees your own website’s visitors, and person-level identification works for US visitors only.
Visit RB2B ↗ · RB2B pricing, checked November 2026 ↗
3. Clay
Best for building your own signal workflows.
- What it does best: Tracks job changes, promotions, new hires, company news, social posts and web intent, and lets you build custom signals from almost any data point, then enrich and route the leads.
- Pricing: Free plan with 500 actions and 100 data credits a month. Launch is $185 a month, or $167 billed yearly. Growth is $495, or $446 billed yearly.
- Who it suits: Hands-on teams who like building their own workflows.
- Drawback: There is a real learning curve and a credit system to manage, and web intent signals need the Growth plan.
Visit Clay ↗ · Clay pricing, checked November 2026 ↗ · bravabase vs Clay →
4. Apollo.io
Best for intent data alongside contacts and sequences.
- What it does best: Adds Bombora-powered buying intent topics, refreshed weekly, and company-level website visitors to a large contact database with built-in email sequences.
- Pricing: Free plan with 900 credits a year. Basic is $49 per seat a month, billed yearly, with a 14-day trial. Professional is $79.
- Who it suits: Small sales teams already doing outbound email.
- Drawback: You can track only a handful of intent topics (1 on Free, 6 on Basic and Professional), and intent is at company level, not person level.
Visit Apollo.io ↗ · Apollo.io pricing, checked November 2026 ↗ · Apollo pricing explained →
5. Warmly
Best for acting on website visitors in real time.
- What it does best: Identifies website visitors at person and company level, with intent, hiring and funding signals as an add-on, and engages them live through chat on its higher plans.
- Pricing: Website visitor identification starts at $10,000 a year, or $4,875 a quarter. Inbound Chat, which adds live and AI chat, is $20,000 a year. The GTM Signals package is a $10,000-a-year add-on.
- Who it suits: Teams with meaningful inbound traffic and a budget to match.
- Drawback: No free plan, and most of its value comes from traffic to your own website.
Visit Warmly ↗ · Warmly pricing, checked November 2026 ↗
6. Common Room
Best for combining every signal source in one place.
- What it does best: Pulls website visits, intent surges, job changes, and social and community engagement into one view of each account and person, with your own product data as an add-on.
- Pricing: Essential is $2,500 a month, billed yearly, for 5 seats and 6 Bombora intent topics. Advanced and Enterprise are priced by sales. Demo only, no free plan.
- Who it suits: Funded go-to-market teams with several signal sources.
- Drawback: At $30,000 a year minimum it is out of reach for most small teams.
Visit Common Room ↗ · Common Room pricing, checked November 2026 ↗
7. UserGems
Best for following past buyers to new jobs.
- What it does best: Tracks your past buyers and champions when they change jobs, among 30+ signals such as hiring, website visits and M&A.
- Pricing: Core is $40,000 a year plus a $3,000 implementation fee. Advanced is $75,000 and Elite $150,000 a year.
- Who it suits: Mid-market and enterprise outbound teams with a large customer base.
- Drawback: Priced far beyond small teams, and it works best when you already have many past customers to track.
Visit UserGems ↗ · UserGems pricing, checked November 2026 ↗
8. 6sense
Best for predicting which accounts buy next.
- What it does best: Account-level intent and predictive models that rank which companies are most likely to buy, built for account-based marketing.
- Pricing: Quoted by sales based on volume. No published prices and no free plan.
- Who it suits: Enterprise account-based marketing teams.
- Drawback: No public pricing and a sales process to buy, and its signals are about companies rather than people.
Visit 6sense ↗ · 6sense pricing, checked November 2026 ↗
9. Bombora
Best for raw company intent data.
- What it does best: Company Surge data that flags accounts researching a topic more than usual. It is the intent source behind several tools on this list.
- Pricing: Not published. Speak to their team for a quote.
- Who it suits: Teams that want intent data inside their own systems.
- Drawback: It is a data feed rather than an app, and it shows companies, not the people to contact. Most small teams get it more easily through Apollo or Common Room.
Questions, answered
What is a buying signal?
Something a person or company does that suggests they may need what you sell soon: a new role, a hiring push, new funding, a post about the problem you solve, or a visit to your website. Buying signals explained.
What is the difference between intent data and buying signals?
Intent data usually means company-level research activity, such as Bombora’s topic surges. Buying signals is the wider term and includes person-level events like job changes, posts and website visits.
What is the best buying-signal tool for a small team?
bravabase if you want signals turned into qualified leads with contact details and a first message. RB2B if you want to see who visits your site. Clay if you like building your own workflows.
How much do intent data tools cost?
From free (RB2B and Apollo have free plans with limited signals) to $40,000 a year or more (UserGems). Many enterprise tools, such as 6sense and Bombora, only quote through sales.
Do buying signals replace a lead list?
They make it better. A signal tells you who to contact first and gives you a real reason to reach out, which a list of job titles can’t.