Lead scoring calculator

Free · No signup

Score a lead from 0 to 100 on fit and timing, and know who to contact first.

What is lead scoring?

Lead scoring gives every lead a number, so you know who to contact first. A good score combines two things: fit (is this the kind of company and person you help?) and timing (do they need help now?). A perfect fit with no reason to talk today can wait. A good fit showing clear signs of need goes to the top of the list.

How the score works

Points for each answer
Question	Points
Industry fit	0, 10 or 20
Company size fit	0, 8 or 15
The person’s role	0, 4, 10 or 15
Signs they need you now	0, 5, 12 or 20
When they could buy	0, 5, 10 or 15
How they have engaged with you	0, 5, 9 or 15

Fit and timing are worth up to 50 points each.

75–100, hot: reach out today with a personal message about the sign you saw.
50–74, warm: reach out this week and lead with the problem you solve.
25–49, nurture: follow them, share something useful and check again next month.
0–24, not now: skip for now and spend the time on better leads.

Lead scoring example

Example: a founder at a company close to your best clients, in your size range, who has just hired for the role your service replaces, is planning to buy within three months and commented on your last post. That is 10 + 15 + 15 + 12 + 10 + 9 = 71, warm. Choose Load example to see it.

Not sure what counts as a fit? Start with the ICP builder, then read how to qualify leads before you reach out.