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Free writing template · By Bravabase

LinkedIn client question post template

Answer the client's question in the first few lines, then explain the condition that changes your advice. This LinkedIn post template helps you turn a recurring question into a useful decision guide instead of a disguised pitch.

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Download the templateRead the worked example

When to use this template

Use this when the same question appears in calls, project reviews or replies. Choose the wording people actually use. One specific question such as 'Should we rewrite the copy before redesigning the website?' gives the post a clearer job than 'My thoughts on marketing.'

Gather these notes first

  • The question, paraphrased without identifying the person who asked it.
  • Your short answer and the main exception.
  • The two or three facts you need before giving firmer advice.
  • A small example showing how those facts change the next step.
  • One follow-up question that helps the reader apply the answer.

A structure you can fill in

Replace each bracket with your own facts. Remove any sentence you cannot support; the structure should fit the work you actually did.

'[Question in the reader's words]'

My short answer: [answer], if [condition].

Before deciding, check:
- [Fact that affects the recommendation]
- [Second fact]
- [Third fact]

For example, [small scenario]. In that case, I would [action] because [reason].

If [different condition], I would instead [alternative].

[One question that helps readers identify their situation.]

Worked example

Fictional example: a website consultant answers whether a service business should rewrite its copy before starting a redesign. The decision is based on the work needed, not on an invented performance benchmark. Use your own experience when adapting it.

'Should we rewrite our website copy before we redesign it?'

My short answer: clarify the offer first if people cannot tell what you sell or who it is for. A new layout cannot make that decision for you.

Before deciding, I would check:
- Can you explain the main service in one sentence?
- Does each important page have a clear job?
- Are you changing the offer, or only how the site presents it?

If a consultancy is moving from general support to one defined service, I would agree on the message and page structure before polishing the design. Otherwise, we may design around sections we later remove.

If the message is clear and the main problem is that the site is hard to use, copy and design can develop together.

Which part feels less settled in your project: what the site needs to say, or how people move through it?

Why this version is useful

  • The first sentence answers the question instead of making the reader wait for the conclusion.
  • The checks expose the reasoning behind the advice, allowing a reader to apply it to their own project.
  • The alternative shows what would change the recommendation. It makes room for situations where your first answer is not the right one.

Make the wording more specific

Too vague
Every business needs a website that converts. That is why you need a strategy.
More useful
If the offer is changing, agree on the message and page structure before polishing the design.

The rewrite names the condition and the next action. It gives the reader an answer even if they never contact you.

Adapt it to your work

For a sales consultant, answer a question about preparing for a discovery call. For an operations adviser, explain when a process needs a clearer owner rather than another tool. Keep the post to one decision; link to a longer explanation if the exceptions need more space.

Check it before publishing

  • Is the question something you have actually encountered, or clearly presented as a question worth considering?
  • Does the short answer appear before the explanation?
  • Have you included the condition that would change your recommendation?
  • Can the reader use the answer without booking a call or requesting a resource?

Read the draft aloud and replace wording you would not use in a conversation. The voice-brief builder helps organize your facts and writing preferences. When the wording is ready, use the free text formatter to add light emphasis and clean spacing.

After someone responds

If someone replies with their situation, ask only for the detail you need to clarify the answer. A question under a post is evidence of interest in the topic, not automatic permission for a sales sequence.

Respond to questions and choose a useful next step.